We believe that initiative is one of the driving forces behind the growth of our team, our agency, and the professional development of any freelancer. In our team, everyone is encouraged to suggest new ideas to improve our work processes. Many of Etcetera's internal processes were developed thanks to the team's initiative. We also believe that allowing our freelancers to choose projects that interest them will motivate and encourage them to achieve great results. Clients really appreciate this level of engagement!
We’ve created an environment that encourages initiative and openness to new ideas by implementing several processes that allow every team member to influence the development of the agency:
Clients highly value and expect collaboration with Etcetera because our freelancers, by choosing their projects, actively generate ideas and participate at all stages of the process. This level of engagement and initiative helps us better understand clients' needs, allowing us to offer effective solutions. This approach helps build long-term partnerships with clients, lasting for years.
We provide opportunities for growth and realization for every team member through initiative in their work. From the onboarding stage, we seek out proactive candidates to join our team. An inherently proactive person will be eager to delve into new things, which means they will be interested in taking on more challenging projects, helping them grow both personally and professionally. We support and offer new, more responsible roles to such team members. Initiative is key to professional recognition and career growth.
For Etcetera, it’s hard to imagine working with people who lack initiative because it’s one of our core values. It acts as a filter, weeding out those not ready to move forward. We encourage everyone to value and foster proactivity in the workplace and within themselves. By engaging each team member, we can offer effective solutions to clients, build long-term partnerships, and ensure professional development and growth for everyone involved.
And if you’re not sure how to start being proactive, here are a few tips from our team:

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.