Etcetera spring 2024 in numbers​

Spring flew by so fast! Last week, we had our seasonal meeting to discuss Upwork news and our agency's results and achievements for the spring period. Here's a recap for you

Upwork Highlights

We didn’t mention this in our winter report, but Upwork's profitability has likely increased due to the new CEO and some policy changes on the platform. In Q4 2023, Upwork turned a profit for the first time.

Upwork forecasted to increase its profit by 43% in 2024. Starting in December, all payments for freelancers and clients from which Upwork can earn income have gradually increased in several steps.

For example, one of the recent changes is in Direct Contracts. Previously, freelancers paid a 3.4% transaction fee, which has been canceled. Now, they will pay a 5% service fee on the earnings from those contracts. Read more

Another change is the increased number of connects required per proposal, now 8-23 connects instead of 4-16. The cost per connect remains $0.15 USD.

Upwork has introduced its own AI - UMA (Upwork’s Mindful AI), which also helps clients find the right freelancer and draft job posts.

Freelancers with the Plus package can now use Chat GPT-4 within Upwork, which is also part of UMA.

The Boosted Profile feature has been improved with better ad display algorithms and includes reputation signals like "Skills Match" and "JSS" (Job Success Score).

What's Happening at Etcetera

We celebrated 6 birthdays 🎉

In May, we welcomed Alex (read about it here) – who perfectly embodies our team’s spirit of “freelancer to the core.” Our team was created with people like him in mind!

We are now a team of 36!

To be honest, this was probably the toughest spring our agency has ever faced, likely due to platform changes. Adjustments are necessary with any change. By June, we found our footing and are ready to work hard. In the first weeks of summer, we opened as many contracts as we did throughout the entire spring. Despite the upcoming vacation season for many clients, we are expecting a very productive summer.

We are always looking for new team members. If you can’t wait, check out our here

Our Summer Plans - same as spring: survive this turbulent period

We are still searching for our ideal Head of Sales Department and aim to improve our conversion rate next season.

More Articles

How SEO Is Changing in the Age of AI
21-10-2025

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.

Keeping the Human Mind Sharp When AI Can Do It All
16-10-2025

AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI Workslop: Why Businesses Pay Freelancers to Fix AI
07-10-2025

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: How Ideas Become Reality
03-10-2025

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Upwork Boost: Increasing Freelancer Profile Visibility
29-09-2025

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

10 Posts to Help You Get Started on Upwork
29-09-2025

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 report
26-09-2025

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork Feedback: a trust tool you should learn to read and write
22-09-2025

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

7 Hats: a thinking tool that saves time and nerves
08-09-2025

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Upwork: From Simple Fees to Pay-to-Play
29-08-2025

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Upwork Reset 2025: How to Refresh Your Freelance Strategy
25-08-2025

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to Build a Team That Won’t Fall Apart in a Crisis
22-08-2025

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.