Gen Z: Steering

the Future of Workforce

In its latest report Upwork uncovered fresh insights on how Gen Z is shaping the future of workforce – bringing unique perspectives around skills, flexibility and the type of work arrangements they want.

Here are their main findings:

  • Gen Zers are more likely to work for companies that engage knowledge freelancers: Nearly three-quarters (73%) of Gen Zers say they work for a company that uses freelancers; this compares to 67% of millennials, 58% of Gen Xers, and 53% of baby boomers.

  • Younger generations are more likely to engage freelancers in the future: 65% of Gen Zers and 78% of millennials say they plan to use more freelancers over the next five years than they do today.

  • Gen Zers recognize that freelancers are part of a full talent strategy: In fact, 61% of Gen Zers believe that using freelancers is a very effective lever for building talent pipelines, which compares to 47% of millennials, 35% of Gen Xers, and 37% of baby boomers.

  • Gen Zers plan to keep remote work around: Nine out of ten Gen Zers and 82% of millennials said they are much more likely to redesign work toward remote as a key recruiting lever. This compares to only 71% of Gen Xers and 59% of baby boomers.

Why this shift in the future of workforce? Gen Z seeks:

🎯 Passionate work
🛤️ Control over personal career paths
⏳ Flexibility in schedule

For them, freelancing helps meet these goals!

Additional insights showed:

  • 27% and 29% of Gen Z and millennial freelancers create influencer-styled content.

  • 46% of Gen Z believes freelancers are cost-effective; 33% said freelancers provide a higher quality of skills and 38% of Gen Zers said they have more confidence in a freelancer.

  • Gen Z professionals are fastest to reskill for a new hard skill (like learning the latest coding language). It takes them on avarage 3.6 months, while the rest of the generations believed it would take at least 5 months.

In a nutshell, Gen Z is leading change, promoting flexible, passion-driven work that breaks away from traditional norms.

More Articles

How SEO Is Changing in the Age of AI
21-10-2025

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.

Keeping the Human Mind Sharp When AI Can Do It All
16-10-2025

AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI Workslop: Why Businesses Pay Freelancers to Fix AI
07-10-2025

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: How Ideas Become Reality
03-10-2025

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Upwork Boost: Increasing Freelancer Profile Visibility
29-09-2025

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

10 Posts to Help You Get Started on Upwork
29-09-2025

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 report
26-09-2025

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork Feedback: a trust tool you should learn to read and write
22-09-2025

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

7 Hats: a thinking tool that saves time and nerves
08-09-2025

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Upwork: From Simple Fees to Pay-to-Play
29-08-2025

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Upwork Reset 2025: How to Refresh Your Freelance Strategy
25-08-2025

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to Build a Team That Won’t Fall Apart in a Crisis
22-08-2025

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.