Happy Freelance Writers Appreciation Week!
You’ve probably already heard of ChatGPT, the AI-powered language model that's revolutionizing the world of copywriting. Some say it can’t compete with a real human, some fear it or try to compete with it. In our opinion, you don’t need to do any of that. You need to use it to your advantage and teach yourself how to become more efficient with it than without it.
ChatGPT can help you create high-quality, engaging content in no time, but the key to getting great results is to give it context and a plan for the outcome.
It’s super important to understand, that if you want to use ChatGPT for copywriting you need to give it context - what is the purpose of the text, where you’ll be using it, what information you want to include or avoid in the copy, etc. You also need to provide ChatGPT with the information it needs to understand the tone, style, and purpose of your copy.
For example: “I want you to act as a social media copywriter. You will be writing a post for Instagram account of an IT agency. The target audience of freelancers.”
Give it a plan for the end result. Be clear about what is the structure of the text, which items you would like to see in the outline and in which order.
For example: “I want you to write a blog article “The ultimate guide to workflows”. The structure of the blog article should include:
- What is a workflow.
- Different types of workflow
- Workflow categories
- What are common workflow challenges?
- How can I spot workflows around me? – Examples
- Are Workflows, Processes and Checklist same?
- Automated vs. Manual workflows
- Benefits of workflows
- How can I create and manage automated workflows?”
It's important to remember that ChatGPT is a chatbot, so you need to communicate with it and work together to improve the outcome every time. Don't expect perfect results from the first prompt, ask the chatbot to change a specific part or rewrite a certain sentence if you don’t like it. Also you can always can ask bot to “continue”.
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