How to catch big fish

4 marketing hooks
for designers

In honour of the Marketer's Day in Ukraine, celebrated on October 25th, we’ve come up with a list of simple, but very powerful 4 marketing hooks for designers and business owners that will help you catch big fish. Applying them in your websites, landing page design, and other materials can significantly increase sales and customer loyalty which are the ultimate goals for creating a design in the first place.

1. Solve the pain & bring pleasure.

These are the basic driving forces behind customers’ decisions. What does this mean for design? Before trying to come up with beautiful colors and sophisticated icons, you need to understand the customer, their problems and aspirations. Work on actual design only after you know what pain the product solves or what pleasure the customer will get.

2. Explain Why.

People are more likely to do something if you give them a reason. In one research, people standing in line to use a photocopier were 34% more likely to let someone cut in front of them, even when their reason was as meaningless as “because I have to make some copies.” And while this may be mostly a task for copywriters, designers too can apply this hook graphically explaining why the client needs to perform the target action. Why buy this shampoo? Show a photo of beautiful hair. Why choose this company? Illustrate reasons 1,2,3,4, etc.

3. Tell a Story.

Telling stories activates parts of the brain associated with sight, sound, taste, and movement, engaging and increasing emotional connection with the product. This tip will work anywhere, but it’s most practicable in landing pages. If there is a story line starting at the first section and going down through the whole page, the customer is much more likely to get to the end and click the CTA, instead of closing the page in the middle.

4. Design comes from the functionality.

If there are several ways of achieving the same goal, people will pick what seems easier, so do not overcomplicate things with your design. The design of your marketing materials has to be easy and simple enough to achieve the goals. It is especially necessary to apply this tips when designing websites and marketing materials for complicated, abstract services with many features. Do not overload the user with too much information. Make it simple and focus on the most important thing for the customer.

More Articles

The Future of Freelance: 3 Main Trends

We will talk about 3 main future trends in freelance!

International Safer Internet Day: Tips for Freelancers

In this article we will tell about the most important measures for the safety of a freelancer on the Internet and provide practical recommendations.

Soft Skills in Freelance: How to Stand Out from the Competitors

In this article we tell about how to stand out among competitors and build a successful freelancing career!

TOP 8 AI Tools for Freelancers In 2024

Find out about top AI tools that will help to make your work easier, more efficient and to save your time!

Everything about freelance for beginners and how to start on Upwork

In this post, we collected answers to all the questions about freelancing for beginners with a list of useful articles on Upwork at the end!

How To Optimize Your Upwork Profile: Key Steps and Useful Tips

Read today's post about optimizing your Upwork profile. It will be useful for both beginners and experienced freelancers

The Difference Between Remote & Distributed Teams: Pros and Cons

Remote and distributed teams may appear synonymous. But it’s important to understand the difference if you want to choose the right for you!

Upwork Uplook 2023: New Features and Launches This Year

Did you already see Upwork Uplook 2023? Read are the most interesting updates from the last year in our post!

Autumn 2023 Recap: Etcetera Highlights!

Another season flew by, and Etcetera's team gathered traditionally to discuss our results and plans! Read more in the post!

8 Rules How To Write Cover Letter on Upwork

Are you sending out proposal after proposal with very low response rate? Check if you are following these easy tips in Cover Letter on Upwork

7 Challenges in Managing Remote Teams And How To Solve Them

Managing remote teams is complex. Here are the 7 main challenges you may encounter and pro tips from Etcetera PM Elen 11 years of experience.

Health Insurance for Digital Nomads [Comparison of 8 Providers]

We’ve compared health insurance for digital nomads, so you can evaluate costs, features, benefits and choose the right coverage for you!