How to Hire
a Freelance
Copywriter
Everyone in marketing is talking about how important videos are for the content strategy in 2021. But, the truth is, written content continues to make the biggest influence on converting your prospects into customers, and then into loyal advocates for your brand.
Whether you require a compelling landing page, a short ad tagline, or a winning pitch deck, it all means you need a good copywriter. Here are tips on how to hire one.
Red flags to look for in the correspondence and portfolio:
- Mistakes: grammatical errors or misspelled words.
- No attention to detail: insert questions and directions in the job description and filter out those, who missed to follow them.
- Unfit skillset: there are thousands of copywriters on the market with various expertise, experience, and background. So, check their profile to make sure the person fits your particular project scope.
- Poor responsiveness. A good copywriter doesn’t only know how to write but also has a high level of organization. Their response time can tell you more about this.
Interview questions to ask those, who qualify:
- How did you get into copywriting?
- What’s your favorite type of project to write?
- What are examples of great writing you’ve seen recently?
- What’s your process?
Give them a trial job and see the performance based on the following:
- A clear project description with deadlines and deliverables.
- Access to all necessary background information, and resources related to the project.
- Fair payment. A good copywriter will value their time and have many other open offers. So, a good payment even for the test makes sure you hire a great expert.
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