How to Hire

a Freelance

Copywriter

Everyone in marketing is talking about how important videos are for the content strategy in 2021. But, the truth is, written content continues to make the biggest influence on converting your prospects into customers, and then into loyal advocates for your brand.

Whether you require a compelling landing page, a short ad tagline, or a winning pitch deck, it all means you need a good copywriter. Here are tips on how to hire one.

Red flags to look for in the correspondence and portfolio:

  • Mistakes: grammatical errors or misspelled words.
  • No attention to detail: insert questions and directions in the job description and filter out those, who missed to follow them.
  • Unfit skillset: there are thousands of copywriters on the market with various expertise, experience, and background. So, check their profile to make sure the person fits your particular project scope.
  • Poor responsiveness. A good copywriter doesn’t only know how to write but also has a high level of organization. Their response time can tell you more about this.

Interview questions to ask those, who qualify:

  • How did you get into copywriting?
  • What’s your favorite type of project to write?
  • What are examples of great writing you’ve seen recently?
  • What’s your process?

Give them a trial job and see the performance based on the following:

  1. A clear project description with deadlines and deliverables.
  2. Access to all necessary background information, and resources related to the project.
  3. Fair payment. A good copywriter will value their time and have many other open offers. So, a good payment even for the test makes sure you hire a great expert.

More Articles

The Future of Freelance: 3 Main Trends
10-02-2024

We will talk about 3 main future trends in freelance!

International Safer Internet Day: Tips for Freelancers
06-02-2024

In this article we will tell about the most important measures for the safety of a freelancer on the Internet and provide practical recommendations.

Soft Skills in Freelance: How to Stand Out from the Competitors
29-01-2024

In this article we tell about how to stand out among competitors and build a successful freelancing career!

TOP 8 AI Tools for Freelancers In 2024
24-01-2024

Find out about top AI tools that will help to make your work easier, more efficient and to save your time!

Everything about freelance for beginners and how to start on Upwork
16-01-2024

In this post, we collected answers to all the questions about freelancing for beginners with a list of useful articles on Upwork at the end!

How To Optimize Your Upwork Profile: Key Steps and Useful Tips
03-01-2024

Read today's post about optimizing your Upwork profile. It will be useful for both beginners and experienced freelancers

The Difference Between Remote & Distributed Teams: Pros and Cons
29-12-2023

Remote and distributed teams may appear synonymous. But it’s important to understand the difference if you want to choose the right for you!

Upwork Uplook 2023: New Features and Launches This Year
23-12-2023

Did you already see Upwork Uplook 2023? Read are the most interesting updates from the last year in our post!

Autumn 2023 Recap: Etcetera Highlights!
15-12-2023

Another season flew by, and Etcetera's team gathered traditionally to discuss our results and plans! Read more in the post!

8 Rules How To Write Cover Letter on Upwork
12-12-2023

Are you sending out proposal after proposal with very low response rate? Check if you are following these easy tips in Cover Letter on Upwork

7 Challenges in Managing Remote Teams And How To Solve Them
05-12-2023

Managing remote teams is complex. Here are the 7 main challenges you may encounter and pro tips from Etcetera PM Elen 11 years of experience.

Health Insurance for Digital Nomads [Comparison of 8 Providers]
30-11-2023

We’ve compared health insurance for digital nomads, so you can evaluate costs, features, benefits and choose the right coverage for you!