Upwork Profile: Key Steps

Everyone has probably already written many times about the importance of the correct description of the profile. Therefore, we will add only a few features that can significantly improve the quality of your profile description:

• Complete the profile at 100%.
• Update your profile regularly. Regularly means 1-2 times a month, not once a year. It is not necessary to rewrite the entire description, you can try to change the title or add something new to the overview.
• At the end of the description text, we recommend adding the date of the last update. In this way, we show clients that the profile is up-to-date and the freelancer is active on the platform. In this article, Upwork positively singled out this practice with an example of one of our freelancers.
• The Head of Sales of our agency advises to use the AIDA copywriting formula for writing a profile and highlight the key points that the client must pay attention to using Emoji. AIDA stands for Attention, Interest, Desire, and Action. First, we attract the reader’s attention, and then arouse his interest with intriguing information. Next, we make him desire to learn more, and finally we call for action.
• Don’t forget about specialized profiles. If you want to specialize in a separate niche, you should not write a main profile for it. It is better to leave the general information in main profile. Then narrow down the specialized profile, because certain characteristics will be available only in it (such as the size of the clients’ companies or their field of activity).