How Ukrainian businesses

thrive during war.

Report from Payoneer

Following its 2022 ‘Business in Times of War’ report, Payoneer carried out a follow-up study with more than 2,300 Ukrainian small to medium sized businesses (SMBs) across multiple industries including IT, manufacturing, education, agriculture, and others, to understand how they are maintaining, and even growing, their businesses one year on.

  • The war greatly impacted on the plans of Ukrainian SMBs, with 77% saying it impacted their plans a great deal, and a further 20% saying it impacted them a little. Only 3% of Ukrainian businesses say they were not impacted by the war.

  • 69% of businesses now have all staff based in Ukraine. 25% of Ukrainian still have some staff based outside Ukraine.

  • 56% of businesses are planning to maintain their current market position. Moreover, 30% of them aim to grow and scale their businesses in the coming year, despite the ongoing turmoil and immense challenges.

  • 36% of Ukrainian businesses are planning on hiring more staff this year, slightly less than their expected plan in last year’s survey (38%).

  • 77% of businesses are still unaware of governmental support programs.

  • 44% of businesses have enough of their own resources to pursue their business goals.

  • Financial investment is the most important element required for Ukrainian SMBs to achieve their business goals. This remains a consistent requirement as reported in our last report.

  • 50,382 businesses have received over UAH 154 billion thanks to the Affordable Loans 5-7-9% program. But 56% of SMBs still lack enough resources of their own to pursue their business goals.

  • International donors also provide financial support, such as EU4Environment program and the USAID Competitive Economy Program. However, only 23% know about international or state sponsored support programs and even less (19%) turned to them for help. 

See more numbers in the images!

So proud of our businesses and hope they will thrive even more in future!

More Articles

How SEO Is Changing in the Age of AI
21-10-2025

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.

Keeping the Human Mind Sharp When AI Can Do It All
16-10-2025

AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI Workslop: Why Businesses Pay Freelancers to Fix AI
07-10-2025

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: How Ideas Become Reality
03-10-2025

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Upwork Boost: Increasing Freelancer Profile Visibility
29-09-2025

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

10 Posts to Help You Get Started on Upwork
29-09-2025

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 report
26-09-2025

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork Feedback: a trust tool you should learn to read and write
22-09-2025

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

7 Hats: a thinking tool that saves time and nerves
08-09-2025

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Upwork: From Simple Fees to Pay-to-Play
29-08-2025

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Upwork Reset 2025: How to Refresh Your Freelance Strategy
25-08-2025

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to Build a Team That Won’t Fall Apart in a Crisis
22-08-2025

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.