Write a Business

Plan Challenge.

4. Executive summary

We know you are busy finishing the year’s tasks in one week. But do you think it is worth dedicating another 30 minutes to your schedule to finish your 2021 business plan? We are now down to the most critical and actionable part - the executive summary.

Today, you will summarize everything from the first 3 parts of the challenge and write a short, simple high-level success roadmap for your next 12 months.

  1. What is your main goal for 2022?
  2. Who are your customers, and what pain are you solving for them?
  3. How will you acquire and serve the customers allowing you to reach your goal?
  4. What is the organizational structure that will help you scale the business?

Answering just these 4 questions will enable you to take a step back from your daily routine. Instead of being a servant of your business, you will look from the executive level perspective to make the business serve your needs and goals.

If you are stuck at one of these questions - go back to the previous posts of our challenge to find the answers.

But remember that writing a plan is only the first step in a process. Once it is written, execution requires reviewing the plan, modifying it, and maintaining the discipline to stick to it.

Are you ready to reach your ambitions in 2022?​

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