Are you tired of hearing that we aim to become ultimate partners for our clients? We’ve said it probably a 100 times on our website, but we are not tired of repeating it 🙂 So, here is another example of a case of branding and website design, where the client received everything they needed for a launch in the end of our cooperation.
AskInvest is a French Neobank project from a successful tech entrepreneur. The key idea behind the project is its eco-oriented values. As every bank, they provide financial services for individual and business clients. However, when it comes to investing with their bank, they put clients' funds into projects related to reducing CO2 emissions.
We started working with AskInvest from the very beginning of the project, and delivered a complete startup design package including:
The project began with website UX: we developed a Website Map & Low Fidelity Prototype. Then, we moved to UI.
This client had very particular design preferences, but he couldn't exactly put them into words (we all know how it happens sometimes with founders). That’s why, we made 5 different homepage design concepts and gave the client an option to compare and choose what he likes the most.
Since AskInvest brand is built based on the ecological values and care for the Earth, our designer Polina made a combination of the eco symbols and nature powers. So, finally we came up with the idea about merging all the powers on one unite symbol.
Based on it, all the brand materials contained some “natural assets”, to put our client’s client into real eco atmosphere.
We also prepared clear brand guidelines, so that every other designer that will be working with a client had a clear understanding of what he has to do.
13
Paged designed
2
Flows: for individuals and business
10+
Custom illustrations
Arnaud, Serial entrepreneur. France
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