Waterfall Drops

Branding, Pitch-Deck & Landing Page Design for Start-up

waterfall drops Design for start-up laptop

What is the difference between doing a good vs. a great job? A good job is doing what the client asked within the set deadlines. But at Etcetera, we strive to do a great job - that is, solving the client's real problem.

Here is a case of design for start-up to show you what we mean by that.

What was the Problem?

A courageous Australian entrepreneur came up with the idea of an innovative product: 3d-printed smart waterfalls, personalized for each exterior. He had a technology, the idea of how it would be implemented, and a strong belief that it would work out. Despite all possible issues, he bravely jumped into the start-up world and needed a good team to help him to prepare things right. But when all you have for investors is a prototype, it isn't enough for the real pitch. The client had a problem because they needed to package his idea in a way that would allow raising funds.

So, our designer created everything that's needed to solve it:

  • branding (logo, logo guides, and entire brand book)
  • pitch deck – the client prepared the content & required numbers, so only a good design was needed
  • landing design for Wix. 

Scroll down to see how the design for start-up turned out.


waterfall drops skills

Project Numbers


Pitch Deck Slides




Edits to the designs

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