Website Design & Development

Coloryzer laptop

At Etcetera, we love working with innovative tech companies that offer clients cool, unique, and modern solutions. Today we would like to tell you about one of such projects.

Ayxon-Dynamics develops measurements and analysis technologies. Their heart is the Coloryzer device, and Etcetera team helped them build a simple and intuitive website to represent its unique value proposition.

The clients had a clear idea of the goals for the website:

  1. People should realize the usefulness of the product right away.
  2. It needs to present complex information without being boring or too clean.
  3. The user experience should be fun and interactive.

Although, the goals for the promo website were clear, it was the task for our experts to bring all these requirements to reality. The challenge we had to solve was to make the design and development come together and work as one to make the client's vision live.

Here is how we did it:

  • Project manager Julia provided seamless communication with the client. She made sure we understood the requirements and targets and monitored work performance on time.
  • Designer Anton determined the best stylistic approach based on the product and its niche to create a responsive promo product website. The design lets aquarists, pond, and pool owners understand all the necessary information about the Coloryzer optical measuring device in an easy and engaging way.
  • Developer Stanislav implemented the design and applied a series of personalized solutions based on the client’s requirements, including:
    • Creating an additional page for Ph-test classifications.
    • Integrating the possibility of creating PDF files based on the designed page.
    • Configuring the theme with a built-in constructor to make it convenient for the client to easily change or add content.

The client will soon finish filling the website with content, and it will go live, ready to launch sales and conquer the market. Thank you for your trust, Ayxon-Dynamics. We were happy to help you realize your ideas into a functional website for Coloryzer.


Project Numbers


Hours spent on management


Hours spent on development


Hours spent on design


"Anton helped us a lot to find the right vision for our website. Even though it was not always easy with us because we changed our mind quite often. The result looks great."

Grit Landsberg, Germany

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