FIG Website

Design & Development

fig website laptop

FIG is a US food tech start-up. They developed an application allowing people with special diets or allergies to easily find food they can safely eat. They are launching marketing efforts for the app, so they needed a cool, engaging FIG website to attract and convert new users.

FIG aims to make a life for people with special food requirements simple. In line with this, they also wanted a simple website according to already created designs. The Etcetera team helped them achieve that goal beautifully by solving even the complicated challenges with a clean and easy solution.

FIG Website Design

  • Their designs were missing a few pages that would automatically generate content for users according to the particular promotion campaign. Our designer Petro helped create a layout for those pages, insert relevant arts, adjust them to the changing content, and adapt those designs for mobile.

FIG Website Development

  • Eugene, the full-stack developer, working on the project, implemented all the designs. The website is built with WordPress so that it’s easy for the client to interact with it even without a developer. To increase the functionality of the CMS, Eugene used a custom fields plugin, as well as PHP templates and JS (jquery, GSAP) for sliders and animation.

  • Eugene developed a plugin for the website that will connect with FIG’s food database via API. Additionally, he connected with Twillio API to send SMS messages.

  • If you check our FIG website, you will see a lot of videos that make the page more engaging and interactive for the users. But this presented a major challenge for the development. Eugene had to make sure the videos were shown correctly on various devices and browsers, which have different protocols for videos. They also needed to load fast for better UX. After research and tests, we eventually found the best solution. Eugene solved the challenge by uploading all videos to the Vimeo server for faster loading time with HLS video streaming. All the images were moved to the AWS server for the same reason, so the pages load lightning fast even with so much heavy content.

FIG website design and development case is a great example that even things that look easy have complicated work in the background, allowing to achieve this simplicity. FIG makes food choices easy for people, but they had to create a huge database in the backend to make it possible. Etcetera helped them develop a website that would make it easy for the company to get more users. But as you see, solving the challenges that lead to it is only easy when you have a reliable, professional design and development partner.

Skills

fig website skills

Project Numbers

247

Hours of development

28

Hours of design

4

Months of work

Feedback

"Petro was communicative and did nice work"

Andrew Hollar, USA

More Cases

Website Design Improvement and Shopify Development for Halos

Website Design Improvement and Shopify Development for Halos: Learn about one of the latest success cases from Etcetera!

Redesign & WordPress Development for Next Level Communication

Read a story of our old client, who came back after 2 years with their redesign and development needs when their company reached a new level

Rebranding for Andy Arts

Branding is not just picking a pretty style and drawing a nice logo. Each element of the brand should have meaning. Here is how we create it.

Neon Glitch: WordPress & WooCommerce Development

Do you believe that FAST cannot equal to QUALITY? This WordPress & WooCommerce Development case will prove you wrong!

Manifestly: Design, SEO Copywriting & Development

Today we would like to tell you about Design, SEO Copywriting & Development for Manifestly, and show the results you can actually see.

AskInvest: branding, pitch deck, and website design.

Here is an example of branding, pitch deck, and website design - everything the client needed for the launch of the start-up.

RobotCritters: Branding, Design & WordPress Development

RobotCritters is an enthusiast blog about futuristic technologies. Check how we implemented it with Branding, Design & WordPress Development

Gurusoft Brand Design

Gurusoft helps to automate businesses with digital solutions for the last 20 years. Etcetera helped them update brand design guidelines.

Branding, Pitch-Deck & Landing Page Design for Start-up

At Etcetera, we strive to do a great job - that is, solving the client's real problem, just like in this case of Design for Start-up

Offix: Full-stack Development for CRM

Today we’d like to describe a case of full stack development for CRM functionality to show you how important the back-end can be.

FIG: Website Design & Development

FIG is a US food tech start-up. They needed a cool, engaging FIG website to attract and convert new users to their app.

Carbon Offset Company: Shopify Application Development

It brings us real satisfaction when our work has a significant impact on the world. Shopify Application Development case is just the kind.