United AMG Partners

Website UX/UI Design

united amg hero section in laptop

United AMG Partners Insurance Servicesis a premier full service insurance consulting firm. They provide stress-free management of their clients' employee benefits and business insurance to save them as much money as possible without sacrificing the richness of their benefits.

Etcetera team helped AMG Partners to create a trustworthy website design that evokes in their clients feelings of certainty, reliance, and confidence.

Petro, our UI/UX designer, developed wireframes that make it easy for the users to comprehend all the information that AMG has to convey to their potential clients.

After a few style iteration, the client decided to go with white and red theme. We believe, it is a great choice that brings associations of security and dignity.

Petro offered multiple improvements for the website:

  • A box with Google reviews and existing clients stands out to the users so that they get motivated to scroll down and discover more.
  • A responsive calculator shows prospective clients their possible savings and is fun to play with.
  • Creative icons enhance user experience.

Our illustrator Nika created original and modern illustrations for the hero section. They represent different companies from AMG's target audience and makes the user relate and think that this is a great solution specifically for his needs.


united amg skills

Project Numbers


Freelancers involved


Website pages designed


Illustrations drawn


"We had great experience working with Petro Shevtsiv on a new modern design for our website. We had just basic wireframe and a concept in mind, but Petro was able to develop it into a high end modern design. He also recommended us an illustrator for drawings which turned out really good.

The process was very smooth and productive. Throughout the entire process communication was great, we were always in contact. Petro is very productive and often we saw results of our discussion the next day. As a result the design rapidly developed and went through countless improvements.

One of the key qualities of Petro is attention to details. He gave us pixel perfect design with consistent spacing, gradients, shadows and other elements on all the pages.

Overall Petro is a five star professional designer with professional to the point approach. I really enjoyed working with him and looking forward to new design projects.
Thank you!"

Michael Gudkov, USA

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