This is something we have wanted to do for a long time. Etcetera will turn seven this year, so our team decided to freshen things up a bit. All members felt that the old logo was not expressing what we have become - a leading Upwork design and development agency providing top-scale solutions for our worldwide clients. All agency members feel so excited and happy about the result, so let us share how we did it.

Above all, we would like to say that the whole team was involved in the process. We are not a typical agency but a freelance community. That is why it is essential that each freelancer likes our brand identity.

Our team's most skilled identity designer united his efforts with the founder to crystallize this new look. They wonderfully overcame the challenge of style continuity by leaving the general approach and green color. The first draft caused heated discussions in the team. To rationalize the feedback, we created a questionnaire, where each freelancer could express his or her thoughts. After that, we analyzed the collective opinion and made adjustments to the designs. The outcome is excellent and corresponds to the team spirit and values.

Since everyone is asking for a T-shirt with the logo now, we believe it was a success!