Are You Using LinkedIn To Grow Your Business?

Are you using

LinkedIn to grow

Your business?

With so many channels available for marketing and exposure today, LinkedIn often gets lost in the shadow of the mighty Facebook (sorry, Meta 😬) or YouTube. But for some companies, over 400 million LinkedIn active users can be a unique source of a qualified and knowledgeable audience. Are you targeting white-collar or B2B segments with your product? Then this article can help you discover an effective and budget-efficient way to scale and establish market leadership.

Generating leads

Let's say you sell to law firms, hospitals, or large corporations. To sell effectively you need to talk to the decision-makers. But it is impossible to reach them if you use website content form, office phone, or Instagram.

Only LinkedIn lets you find the stakeholder at the right position in the relevant geographic area. Instead of spending hours on cold calls with secretaries or budgets on Facebook targeting, you can write a well-personalized inMail to get the attention and start the conversation. Just remember to be smart and don't become a spammer.

Raising funds

Start-ups can use LinkedIn for fundraising. Sure, it won't get you funded at once, but it all starts with connection. LinkedIn is the perfect tool to set meetings with venture capital investors. If you don't know where to start, go to Crunchbase and check who invested in your competition. It will give you an idea of the VCs active in your industry.

Networking

Networking is probably the most powerful tool for B2B sales. It gets you in the room with the right people and then it is up to you if you can get their interest. But in the pandemic realities getting "in the room" became problematic. Guess where the conversation shifted to?

Before the pandemic, LinkedIn had less than 200 million active monthly users. Now it is over 400 million, making it the biggest networking room you can imagine. And everyone has a name tag with their company and position - so it's just like real networking.

Thought leadership

Even if you don’t want to use LinkedIn for direct outreach, you can make it a content marketing channel for your business. How does it differ from any other social media?

You can automatically connect with your email contacts and invite them to follow your page.
LinkedIn is the only social media that has its content crawled by Google, so you can use SEO to promote your content.
LinkedIn ads allow you to target by industry, company size, and job title. While Facebook has a similar targeting, people often don’t put their job information on Facebook. So, since LinkedIn is a professional network, you can be sure that your ads will speak to the target audience.

Do you want to know if you are using your LinkedIn 100%? Click here to check the Social Selling Index of your page on LinkedIn.

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