Does it take you too many clicks to switch across various platforms, messengers, and channels to check all news, tasks, and updates from clients? Or do you repeat the same action over and over, for example, copy-paste or send out the same messages?
This is all possible and doesn’t require any special knowledge or skills! Just drag and drop things around to set up. And you will be able to spend your time actually doing the work instead of juggling applications and doing monotonous tasks.
For example, let’s say you are an SMM manager for a company in charge of writing content and posting on several channels (e.g. Instagram, LinkedIn, and Facebook) daily. It would take an hour to write a post and then another hour to log into all 3 channels and copy-paste the text to create posts.
But with workflow automation, you can create a rule that automatically creates posts once the text is approved. You will save 1 hour each day, which is 7 hours a week! I don’t know if you are impressed, but I am finishing this post now and going to set up the automation for myself (Etcetera smm manager speaking :D).
Even if you are a designer or developer and can’t relate to the SMM case, I’m sure you will be able to find a workflow in your routine that can be automated to save your time and improve productivity.

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.
Every quarter we have All-hands meetings to talk about the team results and news.
The meeting about Etcetera spring 2022 last week started unusually, we talked about the war, how it affected our work, and team members.
More than half of our team had to leave their homes and relocate. 8 people moved abroad, and 5 more are already back in Ukraine. We hope we all will be able to go back home very soon.
2 of our guys are enlisted in the armed forces. We are immensely proud of Slava Los and Denys Svyrydov! Our prayers and donations are with you.
We have to say how extremely grateful we are for the support we’ve received from our clients. Many of them sent warm messages, and asked how they can help and support.
We are also proud that it took us only 2 weeks to get to 50% capacity. And in a month and a half, all team members were ready to work again.
Because our clients are so great, and we could bring ourselves back to work quickly enough, we didn’t lose a single ongoing contract! This is incredible considering the circumstances and shows once more how we become true partners with all our clients, and partners don’t leave each other in hard times.
Of course, we kept all the critical deadlines and ensured good communications no matter what. At the same time, some clients offered us to take time to regroup and adjust to the new conditions.

As usual, we also talked about Upwork updates, congratulated team members who had birthdays in spring, and welcomed 3 new team members. Besides, we discussed Etcetera's internal processes that help us work better and more efficiently. Check out our accomplishments on the image and thank you for being with us this challenging, but productive quarter!

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.
Negotiation skills are among the most the crucial for a freelancer. They will determine whether you are going to do your work for the bare minimum to survive or earn the highest fees on the market according to your expertise.
Today we’ll tell about 3 negotiator types. Knowing this information and applying it will allow you to win your next client-freelancer interview and make sure you work on your terms instead of agreeing to an inconvenient compromise.
Analysts, Accommodators, and Assertives. The best negotiators incorporate characteristics of all three types into their strategy and know how to shift their communication style to better fit their counterpart. This short guide was made by the negotiation expert from The Black Swan Group Chriss Voss.
They see themselves as realistic, prepared & smart. Others may see them as cold & standoffish.
They care about acquiring facts and info. For them time = preparation & silence = time to think.
They only give up things they’ve already thought long and hard about. But when they receive first, they think it must be a trap.
The best tools with then in negotiation are using data and defining what they think in clear labelling terms. Use data to explain your reasons. If you need to disagree, then use data comparisons.
They see themselves as personable, conversational, relationship focused. Others may see them as Friendly & too talkative.
They care about building relationships. For them, time = relationship building, but silence = upsetting, indicates anger.
They are most likely to give something up first. Their giving isn’t motivated by receiving. If they receive something first, then they are flattered and take it as confirmation of a positive relationship.
The best tool for them is keep asking calibrated question focused on implementation that start with what & how. It will make sure that any agreement you come to has actually a plan on how to implement it. Using questions instead of statements, will also make them believe that it was their plan all the way.
They see themselves as honest, logical & direct. Others may see them as emotional, aggressive & harsh.
They care about being heard. For them time = money & silence = opportunity to speak more.
The best tool to use with them are aimed at making them understand that you hear their point of view. Use summaries of what they’ve said, repeat their last words like a mirror, as them questions to let them explain their point of view more.
Giving is hard with Assertives: Give them an inch, and they’ll take a mile. And if they give up something, they are counting the seconds until they get something of equal or more value.
If you can identify which of the 3 negotiator types you’re dealing with, you can tailor your communication strategy to make them feel more comfortable, understood, and in control. Doing so will ultimately help you earn their trust and learn what you need to know to influence their thought process.
Download the whole guide here on the Black Swan website.

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.
84% are concerned about losing their job. And 53% have a strong fear of it.
54% say that as a result of the pandemic, a portion of their workforce has seen their work hours reduced or their jobs eliminated.
56% worry that the pandemic will accelerate the rate at which companies replace human workers with AI and robots.
Employee expectations shift: safety and upskilling matter more, together with regular employee communications. While diverse, representative workforce became less important.
68% think that consumers now have the power to force corporations to change. And 62% believe that employees have this power as well.
50% are more likely now than a year ago to voice objections to management or engage in workplace protest.
It seems more and more people begin to trust their employers. Do you?









AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.
As an FBI negotiation expert Chris Voss explains in his book Never Split the Difference, “when the pressure is on, you don’t rise to the occasion—you fall to your highest level of preparation.”
So, here is a short plan on how to effectively prepare for any kind of negotiation, whether it’s a first call with a client, or an FBI hostage situation.
Identify specific scenario that represents best case.
Write it down an optimistic but reasonable goal and define it clearly.
Write a couple of sentences about the known facts that have led up to the negotiation.
Prepare 3-5 Labels to Perform an Accusation Audit: you need to identify negative thoughts and feelings that the other party may have and voice them out loud.
Come up with 3-5 Calibrated Questions to Reveal Value and Overcome Potential Deal Killers.
For your counterpart:
To identify behind-the-table deal killers:
To identify and diffuse deal-killing issues:
Prepare 3-5 Labels to Follow Up After They Answer Your Calibrated Question.
List of non-cash items possessed by your counterpart that would be valuable to you.

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.
We’ve made a few important role changes to our agency processes and we would like to keep you in the loop.
For a while we’ve been monitoring the effectiveness of the processes in our agency and noticed a few things that need improvement:
We need to make it easier for our Sales team to find relevant examples from freelancers’ experience and portfolio;
So, we understood that since our team has grown both in size and scope of the tasks, we have to update our processes to keep the highest quality standard. We decided to switch some roles inside the team, so that people who are using certain instruments will have control and responsibility over them. We’ve also put similar tasks in the hands of the same people for consistent performance.
We’ve made it easier for our Sales Team to leverage the agency extensive expertise and find the best freelancer for the clients’ needs. Since they now have direct access and control over all sources of sales information, they can negotiate contracts more efficiently.
Instead of Profile Assistants (PA), the HR team will take on conducting 1:1 meetings. HR have most knowledge to be able to answer any question the freelancers might have about their life in the agency and make the most of these monthly calls.
We believe those changes will significantly improve our internal cooperation, make it faster, easier, and more effective.

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.
In the book “Good to Great”, the Hedgehog Concept is described as one of the key reasons why some businesses make the leap from good to great and others don’t. This Concept helped some companies to generate cumulate stock returns 6.9 times over the market, beating companies like Coca-Cola, Intel, GE, and Wal-Mart.
The theory is based upon an ancient Greek parable: “The fox knows many things, but the hedgehog knows one big thing.” But in the end, the fox loses, and the hedgehog wins.
As a company or a freelancer, you need to find one big thing to focus on. Then you have to align all your strategy around your Hedgehog Concept and stop doing everything irrelevant to it.
It is a simple, crystalline concept at the intersection of the following three circles:
What you can be the best in the world at (or in your geographical area, or your market niche). Equally important, you need to determine what you cannot be the best at – and stop doing it even if it’s 90% of what you do now. Just because you have a core competence doesn’t mean you can be the best at it. Conversely, what you can be the best at might not even be something you are currently engaged in.
What drives your economic engine, or putting in simple, what brings you cash. The critical factor in this circle is to take a deep look into your economic model and discover what makes the most significant impact on generating sustained profitability.
Finding your Hedgehog Concept is not an event but an inherently iterative process that consists of 4 elements:
dialogue and debate, guided by the three circles (either actual debate in a company or internal dialog in personal development);
making decisions based on the results of the debate;
analysis of the results that happened from your decisions;
And don’t be discouraged if you can’t find it straight away. For the companies described in this book, it took on average 4 years to find their Hedgehog Concept. But once they did – it helped them to make the transition from being just good to becoming truly great.

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.
For many months, everyone has been talking about the gig economy and the Great Resignation. This post is NOT about it.
Read the post to learn the key report findings or scroll down to see infographics if you are more of a visual content person.
Overall, the percent freelancing in 2021 remained constant at 36% of the U.S. workforce. But there was a drop in temporary workers and an increase in skilled freelancing.
Freelancers contributed $1.3 trillion to the U.S. economy in 2021, $100 million more than in 2020.
53% of all freelancers provided skilled services such as computer programming, marketing, IT, and business consulting in 2021, up from 50% in 2020
Those with the most education are freelancing more than ever: 51% of post-grad workers doing freelancing, up 6% since 2020, while the share of high school graduates or less freelancing has declined from 37% in 2020 to 31% this year.
68% of new freelancers say that ‘Career Ownership’ is a top draw, followed by the ability to work remotely at 54%.
78% of skilled remote freelancers cite ‘schedule flexibility as a key reason for freelancing, 73% cite location flexibility, and 73% say freelancing allows them to pursue work they find meaningful.
56% of non-freelancers say they are likely to freelance in the future.
63% of freelancers prefer freelancing over a traditional job. This number rises even higher to 76% for full-time skilled remote freelancers.
The number of freelancers who earn more than in their traditional jobs continues to grow. 44% of freelancers say they earn more freelancing than with a traditional job in 2021. It is up from 39% in 2020, and 32% in 2019.
The future of freelance is bright: 9 in 10 freelancers believe that the “best days are ahead” for freelancing; Two-thirds (67%) say they are optimistic about their career in 2022, compared to 58% non-freelancers.
As it turns out, freelance have grown from random unqualified gigs to become a source of qualified long-term projects. We are happy about the change.
What surprised us in the research is that nearly half of all freelancers say that no amount of money would convince them to take a traditional job. What about you? How much $ would make you give up freelance?









AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.
Here are a few Freelance Career-Change tips and insights from Upwork Expert Talk that we found valuable. They will help you move from a corporate job to freelancing or upscale in your current freelance business.
The key to successful projects lays in the success of the first deliverable. Then you can build on it to grow into a long-lasting relationship with the client.
Building a personal brand is essential for freelancers. Talk about your achievements and wins using all kinds of social media. Otherwise, no one will ever know about them.
Saying no to clients from the start is sometimes a better thing. It takes a lot of willpower, but it is a must-have skill for freelancers. Don’t get involved in projects you know are a bad fit for you.
If problems do occur, it’s crucial to take a step back and evaluate what went wrong. Don’t dwell on the loses, but use them to improve your communication and approach in the future.
Documenting projects is vital to ensure you are on the same page with the client. Write call summaries and step-by-step plans to ensure you both know and agree on the work scope. And if additional work comes up, there is a ground for additional payment that you can discuss.
Documenting & tracking tools help with self-organization and control, especially at the beginning of a freelance career. You can use them to track your own tasks and keep on schedule. Or you can share them with the client so they know your progress and what to expect next.
Start freelancing slow as a part-time thing because you will need a bridge to transition safely from 9-to-5 to a freelance lifestyle. Then only after you have enough clients and demand to go freelance full-time can you make a full transition.

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.
What are the new, trending (and sometimes surprising) niches you can benefit from in 2022?
We’ve written several posts on this topic already. Great markets to explore are increased control (trackers); records & automation (CRM, statistics); or enhanced collaboration tools.
Personalization has become a “Basic Expectation” for clients, making brands personalize or perish. Personal recommendations are part of this as well.
Conversational AI (chatbots) has emerged as one of the top drivers for delivering an enhanced experience to customers, employees, and agents.
El Salvador made Bitcoin a national currency in 2021, bringing crypto to a new level. There are a lot of opportunities connected with the booming of crypto payment gateways.
The emergence of NFC and accepting cryptocurrency as a form of payment makes it also relevant for online merchants.
Shortage of trucks, containers, petrol, and drivers urges logistics companies to work on industry modernization, looking for innovative solutions.
Last-mile delivery is boosting, giving your chances, for example, in the area of contactless delivery, drones & bots, location intelligence, or faster fulfillment.
Food delivery has become a global market worth more than $150 billion, having tripled since 2017.
Remote living has made VR essential for online presence. AR is largely used in shopping. Apple released ARKit 4, the latest version of its open-source AR development tools. Google’s competing ARCore technology is also making great strides to keep up in the industry.
Clubhouse was the Next Big Thing - until it quickly was not. But the audio trend remains.
Podcasts are vastly growing, causing new and better tools to prepare, record, and distribute.
Global cyber attacks increased by 29%, and Triple Extortion fuels ransomware attacks. Cybersecurity is a highly profitable niche to develop.
The world is changing more rapidly than ever. 2021 made it hard for everyone to keep up with all the changes in various industries across the globe. What chances can’t you miss in 2022?

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.
We know you are busy finishing the year’s tasks in one week. But do you think it is worth dedicating another 30 minutes to your schedule to finish your 2021 business plan? We are now down to the most critical and actionable part - the executive summary.
Today, you will summarize everything from the first 3 parts of the challenge and write a short, simple high-level success roadmap for your next 12 months.
Answering just these 4 questions will enable you to take a step back from your daily routine. Instead of being a servant of your business, you will look from the executive level perspective to make the business serve your needs and goals.
If you are stuck at one of these questions - go back to the previous posts of our challenge to find the answers.
But remember that writing a plan is only the first step in a process. Once it is written, execution requires reviewing the plan, modifying it, and maintaining the discipline to stick to it.
Are you ready to reach your ambitions in 2022?

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

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Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

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As the year is drawing to an end, we gathered all yesterday to go over Etcetera’s accomplishments for the last quarter of 2021.
Care to join in our traditional All-Hands Meeting Post to discuss the recent news?
Upwork surprised us this autumn with a lot of updates. (see more about some of them here ):
Ukraine tax – VAT collection to start in January
These months were full of internal celebrations for our agency – 11 team members had their birthdays. We wish them all health and happiness.
We congratulate our dearest Kristina on a promotion. She is now Chief Business Development Officer, which promises even more significant success for the agency and our clients in the future.
We also went on another workation a few weeks ago to Turkey. It was a great pleasure to work, and have fun together offline and we are planning the next trip already.
The agency is growing rapidly and we have a lot of open vacancies. Don’t be shy to apply or recommend your friends for the following positions:

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You’ve reached the third step of creating your success plan for 2022. Today let’s write about your company. If you are a freelancer about to scroll down this post, wait, because it will be as valuable for you. If you want to scale and grow your freelance business next year, it will require thoughtful planning.
If you have an accountant, sit down with them and go over your financial model. They will help you with the process. If you are doing it alone, here is an easy way:
If you have want to give more thoughts to your finances, find a free financial model template you can fill in to see the whole picture here.
During the first task of this challenge you came up with your dream income for December 2022. Now it’s time to put that number into your financial model spreadsheet and find a way to get there.
For example, you now earn $1000, but you said you wanted $5000. Go ahead, type that number into your projections and gradually increase it each month by $333. Does your business have enough recourses to attract and serve more clients each month? (For freelancers the question is do you have enough time in your workday?). If yes, - wonderful!
If not, you need to think about hiring a team. Delegate some of the tasks to increase your company productive capacity, but remember to add the costs of the team in the expenditures. Now look at the numbers again to make sure hiring a team actually increases your income and gradually build up your business to reach your goals. If you found that you are going to hire a team, lay out who's in charge of what in your company.
Hiring and running a team is a whole big topic, which you will discover as you start doing it next year. For now, just look at the numbers and make sure they look realistic and that you didn’t forget anything.

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The next step of writing your Business Plan for 2022 is to find the product-market fit and best way to sell your product or service.
If you did the assignments last week, you should know the strength and weaknesses of your product now, as well as the pain it is solving for the target audience. Go back to the previous postand do the assignments if you missed it. It will take not more than 30 mins.
Is the industry market rising or falling? You can easily find such metrics online. Those thousand million digits may mean not much to you if you are not trying to raise funds with a venture capital.
What you will need to pay attention to is the industry growth data. Are the graphs growing? Good, you choose a promising market. Is it falling or barely developing? This may indicate that there are little opportunities for you and it could be better to look for a different opportunity.
Here is a link to many market size and market share resources.
Here we will try to figure out your TAM (total addressable market). Why? Although the global numbers may be great, your own opportunity depends on your situation. If you only work on Upwork - go and check how many job posts there are for your particular product. If you live in a small town and sell something offline - you will be limited by the town population, so think if you in fact can ready enough clients for you product. After you calculate the number - look at it and see if the opportunity is big enough to get you to the Point B you described 2 weeks ago.
If you want to find out more about TAM, follow this link.
Take into consideration that your resources are also limited - will you be able to serve all those people from your TAM to reach the desired revenue?
Do you like spreadsheets? It's the best way to do a competitive research. First - determine the most important criteria important for your business. Then fill it in with data about your competitors. Look at what the market leaders do and why the clients choose them. Your goal is not to copy, but to find a gap among your competitors that you can fill and how your product can be more superior or unique for your clients.
So, you now have a product & price (post #1), place (step 2 - your town or Upwork). You are lacking Promotion step from the Marketing mix (more on it here ).
Promotion includes advertising, public relations, or direct sales, for example. Depending on your budget and other resources, try to come up with at 3-5 channels you can test in 2022 for customer acquisition.
We've added an image with different channels to chose from below. Write a draft plan on what you will do for each channel next year. Then test them to see which channel brings most qualified customers at the cheapest price for your particular business.


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Remember we started a challenge last week dedicated to Write a Business Plan Month? Go back and read the first post if you missed it. To sum up, we will be writing a success plan for 2022. You can choose to write your personal development plan or a corporate business plan for your company. They both have the same principles and we will guide your through it.
Last week we also described our desired Point B one year from now. Now, let's make a plan on how to get there.
Today's post is about your product because it is the core of your business and career. When we say product, we mean product OR service. We will shortly get to the assignment section. But before that, there is one thing to keep in mind.
Do not focus your product section of the plan on the product itself! It doesn't make much sense? Well, let us explain.
Your focus should be on the customer and the pain you are solving. If you stick to some external descriptions of your product and define them now for the whole year, you will be limiting yourself with unnecessary boundaries. What you need to determine is what problem your product is solving for the customer. During the year, you may be able to test different things and improve your product if it solves the pain faster and better. You may even come up with a whole new idea that will boost your value on the market as well.
For a faster version of the assignment, just answer the questions any way you want. If you want to spend more time on it and write a comprehensive plan - we added resource links.
What is the problem your product solves, and for whom? If it’s your current product – do a review of the last year to see what performed best, who were the customers, what features were most important for them. If you are developing a new product or want to work on improving an existing one, here is a comprehensive guide.
What are your product’s main strengths compared to how else the client can solve the same problem? What are the product’s weaknesses, and how can you overcome them? These are S and W parts of a SWOT analysis. Read more about it here.
What is the price for the product (for freelancers, it’s your hourly rate)? How can you improve your product so that the clients are ready to pay more? They will always be ready if their problem gets solved faster and more efficiently. Here is more practical information on how to do it.
How do you produce the product? For physical products, this part is obvious, so let’s talk about services.
If you currently provide the service yourself, is there a way to delegate parts and produce more at the same time? Do some of your services take more time and effort than the others while bringing the same revenue? Then you need to find the service that earns to most income in the least time and then think about ways to perform more of it.

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.