2021 Edelman Trust Barometer

Impact on employment

you should know about

Here are some other key findings of the 2021 Edelman Trust Barometer report, connected to jobs and employment.​

  • 84% are concerned about losing their job. And 53% have a strong fear of it.

  • 54% say that as a result of the pandemic, a portion of their workforce has seen their work hours reduced or their jobs eliminated.

  • 56% worry that the pandemic will accelerate the rate at which companies replace human workers with AI and robots.

  • Employee expectations shift: safety and upskilling matter more, together with regular employee communications. While diverse, representative workforce became less important.

  • 68% think that consumers now have the power to force corporations to change. And 62% believe that employees have this power as well.

  • 50% are more likely now than a year ago to voice objections to management or engage in workplace protest.

  • Business gains the most trust by being a guardian of information quality. When done well, 5.8% will be more likely to trust companies. At the same time, trust to governments, social media, and advertising has fallen.

It seems more and more people begin to trust their employers. Do you?

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