Watch these videos to get motivation and knowledge on how to grow your business using a personal brand.
We've added the speaker background a short quotation for each video to make it easy for you to find the most relevant speech.
Tai is the cofounder of Close the Gap Foundation, a nonprofit that empowers first-generation, low-income students through mentorship. He previously led content and digital marketing at Apple, growing the brand's global social presence.
Tai describes a design approach to building a personal brand.
"Success is less about what you know and more about who you know".
Ann is President and CEO of Anthology Consulting and the Senior Lecturer of Marketing at the Kelley School of Business at Indiana University. Ann describes practicable steps on creating a strong personal brand.
"Personal brand has 3 benefits - you lead more, you win more, and you earn more".
Luron is a Professional Engineer & Project Management Professional with over 15 years experience in various sectors, providing project engineering, construction management and leadership for a multitude of projects.
"Personal brand is the best business model that would enable you to be successful".
Rob is a motivational business speaker and international authority on personal marketing, networking, executive presence, referrals, and reputations. He is Head of the Global Networking Council.
"If I don't buy you, then I won't buy anything that stands behind you".
Dr. Waller is an entrepreneur, MBA adjunct professor, author of Personal Brand Management: Marketing Human Value, and CEO of Waller & Company.
"People do business with people who they know, like, and trust. Personal branding works for every industry, helping people share the story, leverage their expertise and make a positive impact on society."

AI is transforming search. Learn how SEO evolves into AEO and GEO — where visibility means being cited in AI answers, not just ranked in results.
AI makes work easier, but thinking harder. Learn how to stay creative, critical, and human in the age of intelligent machines.

AI speeds up work but often creates “workslop” - results that look complete yet lack value. Freelancers are the ones turning them into quality.

Disney Creative Strategy: dream, plan, critique — a tool to guide ideas from imagination to real-world results.

Discover how Upwork’s Available Now badge and Profile Boost work, their costs, pros and cons, and which boost is best for freelancers or agencies.

We’ve gathered a set of articles to guide you through the essentials — from setting up your profile to building long-term client relationships.

Etcetera summer 2025 results: quiet season, new team members, shifting Upwork rules, and plans for an active autumn.

Upwork feedback is more than stars — it builds trust, shapes reputation, and guides choices. Learn how to read, request, and write reviews effectively

Instead of mixing emotions, facts, and criticism in chaos — this method by Edward de Bono helps separate thinking modes.

Discover how Upwork’s fees evolved from flat 10% to a pay-to-play model with Connects, boosts, and variable 0-15% commissions in 2025.

Discover 5 practical steps to reset your Upwork strategy in 2025: update skills, rethink pricing, optimize proposals, and grow with the market.

How to build a strong team that survives crises: Denys Safonov shares lessons from 11 years of leading the agency Etcetera through global challenges.