ChiNorClimate

Website Redesign and Development on Gutenberg, WordPress

Website Redesign and Development on Gutenberg, WordPress

In today’s world, a clear, bilingual website is essential for international research initiatives. One of Etcetera’s key areas of expertise is helping mission-driven organizations create platforms that are both functional and accessible.

In this case, we partnered with ChiNorClimate — a Norwegian-Chinese initiative focused on climate research and ecological transformation.

Their existing website was outdated, hard to navigate, and lacked multilingual support, making it difficult to communicate their work globally.

About the Project

ChiNorClimate promotes climate research, public awareness, and cross-border institutional collaboration. The team approached us with a request to redesign their site and improve the user experience for both English and Chinese audiences.

Our goal was to create a structured, dynamic, and modern platform that would reflect the organization’s scientific focus and support their work long term.

What We Did

✔️ Redesigned the website and updated the logo

✔️ Built a more intuitive and structured layout in Figma

✔️ Created a custom WordPress theme using Gutenberg

✔️ Enabled bilingual support (English & Chinese)

✔️ Developed advanced filtering for participants and content

✔️ Migrated the old site’s content to a new domain

✔️ Delivered a compact style guide for visual consistency

Design & Development Process

Redesign Stage

We began with a desktop-first approach in Figma, focusing on a clean, academic layout. Simultaneously, we redesigned the logo in Adobe Illustrator and prepared a concise style guide with typography, spacing, and color rules.

Development Stage

Using the approved layouts, we built a new website on Gutenberg. Custom blocks and post types were implemented for news, publications, and participants. The site was made fully responsive and featured bilingual switching, search filters by project and organization, and an optimized structure for scalability.

Results

The project resulted in a bilingual, modern platform that aligns with the organization’s values and scientific mission. Thanks to structured content types, improved UX, and a mobile-friendly layout, ChiNorClimate can now communicate its research globally with clarity and ease.

Delivered

✔ Full redesign with new branding

✔ Clear multilingual architecture

✔ Advanced search and participant filters

✔ Seamless content migration to a new domain

✔ Improved structure and user experience

Skills

Technology Stack

Project Numbers

17

hours of design

48

hours of development

12

hours of project management

10

pages designed

2

languages (English & Chinese)

96

Google PageSpeed Score

Feedback

Successfully led, completed the project and aligned the design and functionality with the client’s environmental mission. Looking forward to more upcoming projects with their team.

Quoc Tran, USA

Petro and his team did a great job managing and completing the website. Communication was clear, everything was delivered on time, and they paid attention to every detail. The result is engaging and informative site. Looking forward to working with them again soon!

Quoc Tran, USA

Completed the website development project, delivering an organized, user-friendly design that reflected the client’s goals. Stayed on top of the details and made sure the final result was both useful and meaningful.

Quoc Tran, USA

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Snow Fox Partners

Website Redesign and Development on Gutenberg

In today’s digital landscape, having an impactful and efficient website is essential. One of Etcetera’s key offerings is designing and improving websites to enhance user experience and align with business goals. Today, we’re excited to share a recent project where we redesigned and developed the website for Snow Fox Partners, an investment company focused on meaningful real estate projects in the U.S.

This case study highlights how we aligned design, technology, and functionality to create a modern, user-friendly website that supports Snow Fox’s mission to balance financial returns with community impact.

Client Background

Snow Fox Partners specializes in alternative investments with a focus on affordable housing and sustainable growth. Our collaboration began in 2021, and after working on other projects, Snow Fox returned in 2023 to revamp its website.

Project Goals

Snow Fox wanted a fresh website design that is visually appealing, aligned with their brand identity, and efficient in terms of page speed. Here’s what we set out to accomplish:

  • Create an engaging and modern design
  • Update content to reflect their evolving strategy
  • Build a flexible template for easy future updates
  • Ensure a smooth, high-performance experience for users on all devices

Project Stages

Redesign Phase

  1. Wireframes and Mockups: We began by creating wireframes to outline the site’s structure and flow.
  2. Design: After approval of the homepage design, we proceeded with internal pages and mobile versions. An initial idea to add a light/dark theme switch was ultimately streamlined based on user experience considerations.

Development Phase

For development, we chose Gutenberg, WordPress’s native block editor, to streamline performance without additional plugins. This choice improved speed and simplified future updates for the client.

  1. Age speed was a priority, so we replaced old plugins, optimized elements, and implemented on-scroll animations for a seamless user experience.
  2. When developing responsive websites, we used a “Mobile first” approach to ensure accessibility

Project Outcome

Our partnership with Snow Fox is a testament to the importance of long-term client relationships. Delivering quality work led to ongoing collaboration, and we were proud to help Snow Fox achieve:

  • A refreshed and attractive website design
  • Improved site performance through Gutenberg blocks
  • On-scroll animations to enhance interactivity
  • A PageSpeed score of 99, ensuring fast load times

We’re thrilled to have contributed to Snow Fox’s mission by creating a website that reflects their values and supports their impactful work in real estate investments.

Skills

Project Numbers

54

Hours spent

99

Google PageSpeed

Feedback

Dmytro has developed several websites for us, and every one of them has been high quality and easy to maintain. We'd recommend Dmytro for any future web dev needs.

Quoc T., Seattle

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VITAGUT

Design and Development on Shopify

Design and Development on Shopify

In today’s world, having a website or a landing page is essential for businesses. One of Etcetera’s key tasks is creating and improving websites. Today, we’ll share one of our projects - developing a landing page for a new product.

This case study shows how we combined design and technical development to create an effective online tool for our client. We’ll take you through the process from the initial idea to the final product, demonstrating how the right approach can significantly enhance a brand's digital presence.

Our client, VITAGUT, specializes in probiotic products. Their goal is to improve consumers’ health through innovative probiotics.

The project began with the design phase. The client came to us with an idea presented in Canva. We conducted a brief and created the first style sample based on their mockup. After approval, we developed the full design, enhancing the logic and effectiveness of the initial concept. We removed some elements, added others, and created custom graphics (icons, infographics) to highlight the client’s unique selling propositions (USPs). A crucial part of the work was developing both the desktop and mobile versions of the site.

During the development phase, we implemented the design on the Shopify platform. Our team created a landing page optimized for conversion while ensuring easy management and scalability of the website.

As a result of our work, we achieved several key goals:

✔ Created a modern, clean design that fits the product’s context and brand style.

✔ Improved user experience through an optimized landing page structure.

✔ Effectively presented the product using custom graphics and infographics.

✔ Developed a responsive design that provides an excellent experience on all devices.

Our goal was to create an attractive and effective landing page that clearly conveyed the brand’s values and supported a successful product launch. We believe that our work will help VITAGUT achieve its mission faster and assist more people in improving their quality of life and health!

Skills

skills

Project Numbers

11

Design hours

15

Development hours

100

Desktop Page speed score

Feedback

"We highly recommend Polina, Olena, Dmitrij and the rest of the team from Etcetera. Together, we managed to craft a beautiful, minimalistic one-page landing page for our new brand. The pricing was fair, communication was great, too and the delivery was fast."

Alexander Lisgaar

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10th Anniversary Business Achievements

Our Journey and Future

This month, we’re celebrating our 10th anniversary! It’s the perfect round number to look back at all we’ve achieved and remind the world just how awesome we are. And trust us, we have plenty to be proud of!

They say to truly understand your worth, you need to reflect on your journey—acknowledge the tough moments and remember how you overcame them. Our success didn’t happen overnight; it’s the result of hard work and continuous effort over these 10 years.

We’ve gone through our old notes to recall and share our milestones, turning them into numbers and facts. We’re also highlighting some standout projects and even came up with special categories to celebrate our journey together! Let’s dive in!

By the Numbers

Three-time winner of Upwork’s Best Agency in Design & Creative:

  • Upwork The Best Agency 2019 in Ukraine
  • Upwork The Best Agency 2018 in Ukraine, Kyiv
  • Upwork The Best Agency 2016 in Ukraine, Kyiv

36 team members

4 main areas of expertise: development, design, operations, and marketing

Almost 100,000 hours of project work

2074 contracts

Projects Worth Remembering

Longest Collaboration: Since 2017, we’ve been helping Offspring Health, a pediatric clinic in Australia, grow. We started with branding and website creation, involving 13 freelancers and 2 managers. You can read the full case study here.

Highest Team Involvement (so far): We’ve been working with Exxentric, a company specializing in flywheel training equipment, since October 2019. This project has engaged the most team members—5 people handling design, development, and project management.

Most Confidential Project: Designing the website and promotion for a company developing cutting-edge 3D printing technology.

Superhero Project: We worked on a top-secret project developing a shared database app for the police and related systems. Officers can use it to check or add new information about detainees, including past arrests, habits, medical conditions, and medications.

Games for Grown-ups: A gamified platform for employees of major gas extraction companies, where they complete quests while learning safety procedures.

Green Energy in Action: We’re doing design and development work for FLEXHORIZON, which helps energy companies optimize the use of green energy. Our work includes modern designs for presentations, control panels, and brochures, as well as a full website redesign.

Most Musical: We designed and developed an online store on WordPress/WooCommerce for Mediamodules, which specializes in music and sound effects for video producers. Mediamodules offers ready-made music tracks as separate elements that can be easily moved around in a video editor.

Transformation Project: We turned a multisite with numerous errors and slow loading times into a modern website with an integrated online store and great speed—even using Elementor! This was for Milkit, a company specializing in innovative solutions for tubeless tires and sealants, making them easier to install and more efficient for cyclists.

We often work under NDAs, so we can’t mention all our clients by name, but we truly appreciate and love each one of them.

What’s Next?

A huge thank you to all our partners for choosing us, trusting us, and coming back to us! We look forward to new collaborations with both familiar and new projects!

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Halos

Website Design Improvement and Shopify Development

Halos Website Design Improvement and Shopify Development laptop

Websites have become an important part of a successful business, and our clients often request website development and its design and improvement. Therefore, today we will open the backstage and tell about one of these cases.​

So let’s dive into the process

You can use content blocks to arrange your articles, large texts, instructions. Combine these blocks with media blocks to add illustrations and video tutorials. You can use various content blocks to work with your text. Add quotations, lists, buttons. Select your text to change its formatting or add links. Mobirise is a simple website builder that helps you create amazing web pages without knowing any code.

The project consisted of two main processes: development and design:

  • At the design stage, we created a concept, made competitor and market analysis, started creating style samples, and then designed the user interface. The client’s wish was to associate wellness products with the innovation and “cleanness” of Apple and to reflect this as much as possible in the design.

  • At the development stage, we implemented the design, created warranty registration forms and data transfer settings on Mailchimp and Hubspot.

In addition, we have improved product page in order for potential customers to have a better look at the products and their qualities. And all this was done to increase sales: improving usability, “cleaning” the design and improving product cards.​

Results of Halos Website Design Improvement and Development:

As a result, we managed to implement all our ideas and wishes of the client and achieve:

  • Modern clean design;
  • Improvement of website conversion due to UI and UX changes;
  • High site speed in Google’s green zone (95 out of 100);
  • Easy integration of the Mailchimp form API.

Our goal was to make the site user-friendly and convey the brand’s values. We helped the brand to become more complete and we are sure that now Halos will more rapidly realize its mission and help even more people in improving the quality of life and health!​

Skills

Halos Website Design Improvement and Shopify Development skills

Project Numbers

150

Hours spent

95

Google speed

2

Integrations

Feedback

"Very good experience and will be using Etcetera long term. Cost efficient and great comms:)"

Shane Gaffney, Ireland

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Next Level Communication

Redesign & WordPress Development

next level communication redesign & developement laptop

Back in 2021 we had a client at Etcetera called Next Level Communication . They help leaders and organizations become next level communicators and were in the need of a bold, engaged branding and a striking website design that would set them apart from the crowd.

Our team of illustrator, designer and developer delivered these solutions with careful attention to the client's vision and goals. How did we know the client loved us?

Fast forward to 2023, Next Level Communication is taking their business to a new level and comes back to Etcetera with their redesign and development needs.

As the company grew, they realised the importance of their digital footprint keeping up with their real-world growth. They were in need of a website redesign to match their expanded company.

Redesign stage

The project was multi-layered, though exceptionally guided by Petro, our design maestro, and Dmytro, our development whiz. Petro rewired the aesthetic fabric of the website, creating wireframes that would act as the solid foundation of the fresh design. Drawing from the Next Level Communication's now more complex character, he crafted a sleek and modern desktop design, seamlessly transitioning to a responsive and user-friendly mobile interface. To ensure the optimal user journey and experience, Petro developed a clickable prototype, accounting for every detail - big and small.

Development stage

Next was the development phase where Dmytro worked his magic, sophisticating the features to foster an interactive browsing experience. The game-changer was his decision to move the site from Elementor to Gutenberg Blocks. While Elementor was perfect for the client 2 years ago, they wanted more functionality with their updated site, which we were able to achieve. This switch was not only instrumental in increasing the website's speed but also kept the admin interface user-friendly catering to the evolving needs of Next Level Communication.

Summary for Next Level Communication redesign & development case

Among the features implemented, a standout was the strategically placed 'Floated Call To Action Button', serving as an instant touchpoint for potential customers, effectively enhancing Next Level Communication's customer relations. The OnScroll animation was another attractive addition, making the website visually engaging, ensuring visitors wouldn't rush to hit the exit.

Working again with Next Level Communication was like catching up with an old friend. It is a gerat example that if you deliver quality work and create strong, lasting relationships with clients, they will become your life-long partners.

Skills

Next level communication redesign & development skills

Project Numbers

60

Hours spent

3

Years of cooperation

5

Freelancers involved

Feedback

"Dmytro was extremely skilled and delivered high-quality code within the agreed-upon timeline. He demonstrated excellent communication skills, promptly addressing any concerns or questions. I am highly satisfied with his work and would definitely recommend him for future projects."

Quoc Tran, USA

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Manifestly

Design, SEO Copywriting & Development

manifestly design, seo copywriting and development screen

Etcetera is a Design&Creative agency. As all creative people, we love to see the results of our creativity - to watch how the design slowly takes form, then gets implemented by the code and starts bringing more and more traffic thanks to SEO copywriting to the website that we helped to build, ultimately, bringing clients to our clients. 🤗

Today we would like to tell you about collaboration with Manifestly, a software development company that helps teams document, track, and automate their recurring processes.

Our team at Etcetera has been working with Manifestly to enhance their website design, develop the front-end of the website for their new product, and provide SEO optimization and content writing. We started our collaboration a year ago, have already achieved great results and continue working together to help Manifestly even further with their business goals.

Results so far:

  • 100+ hours of design. Ongoing work.

    Our designer Polina created beautiful and user-friendly illustrations that aligned with Manifestly’s branding. She also designed several infographics, and website design for the new AI product they are working on.

  • 60+ hours of SEO and content writing. Ongoing work.

    To boost Manifestly’s online presence, we provided SEO services, including keyword research, competitor research, and content writing. This led to an increase in organic traffic to the pages that we worked on. Just look on the images how those graphs go up! It makes us excited to continue working and see how high we can make them reach.

  • 11 hours of front-end development.

    A few month ago the client started developing a new project – Manifestly AI. And since he was already working with Etcetera, he didn’t need to engage in a long and tiring hiring process, he just asked us for a developer for his needs.

We are thrilled to be working with Manifestly, and we look forward to more collaborations in the future.

Skills

Manifestly skills

Project Numbers

106

Hours of design

11

Hours of development

70+

Hours of SEO

Feedback

"Alexey communicated well and delivered exactly what we needed both in code and the timeline. Would hire again."

Philip Crawford, USA

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branding, pitch deck, and website design for askinvest monitor

Are you tired of hearing that we aim to become ultimate partners for our clients? We’ve said it probably a 100 times on our website, but we are not tired of repeating it 🙂 So, here is another example of a case of branding and website design, where the client received everything they needed for a launch in the end of our cooperation.

Branding, Pitch deck, and Website Design​ for AskInvest

AskInvest is a French Neobank project from a successful tech entrepreneur. The key idea behind the project is its eco-oriented values. As every bank, they provide financial services for individual and business clients. However, when it comes to investing with their bank, they put clients' funds into projects related to reducing CO2 emissions.

We started working with AskInvest from the very beginning of the project, and delivered a complete startup design package including:

  1. Website UI/UX
  2. Company logotype
  3. Brand guidelines

UX/UI Website Design

The project began with website UX: we developed a Website Map & Low Fidelity Prototype. Then, we moved to UI.

This client had very particular design preferences, but he couldn't exactly put them into words (we all know how it happens sometimes with founders). That’s why, we made 5 different homepage design concepts and gave the client an option to compare and choose what he likes the most.

We wrapped up the project with branding & Logo Design.

Since AskInvest brand is built based on the ecological values and care for the Earth, our designer Polina made a combination of the eco symbols and nature powers. So, finally we came up with the idea about merging all the powers on one unite symbol.

Based on it, all the brand materials contained some “natural assets”, to put our client’s client into real eco atmosphere.

We also prepared clear brand guidelines, so that every other designer that will be working with a client had a clear understanding of what he has to do.

Skills

Project Numbers

13

Paged designed

2

Flows: for individuals and business

10+

Custom illustrations

Feedback

Arnaud, Serial entrepreneur. France

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RobotCritters

Branding, Design & WordPress Development

design & wordpress development robotcritters laptop

When starting a new company, sometimes it’s hard for entrepreneurs to structure all the ideas they have in their head into a functioning product. At Etcetera, we believe that it’s our task to work together with such founders as partners to help them turn the ideas into a marketable product.

RobotCritters is an enthusiast blog website about futuristic technologies. The client had an idea to build a website where he would post content, gather his audience and eventually transform it into a content related marketplace. We helped RobotCritters with branding, design & WordPress development.

In order to start the work we asked the client to organize all the ideas about the future website into the following:

  1. Brand Identity references
  2. List of functionality
  3. Raw site-map

To help the client at this stage put his thoughts into paper, we shared some educational materials on how to prepare the information. Based on the 3 documents above, we were able to find an approach to the project from both design and development perspectives in order to secure effective and fast scalability in future.

RobotCritters design & WordPress development project had 3 stages:

  1. Branding. We kicked off our project from creating clients company brand identity. Our designer made a Style Guide which included Logo, Company colours and Fonts, so that future designers had a base to work with.

  2. After the Brand Identity was formed I started working on the UI/UX of clients website. During this design process he also kept in mind that the product will be evolving, so the design was though out to the smallest details.

  3. After the design was completed the project was forwarded to our developer. He started from the markup process and converted design files and into HTML base. Once that was done he added CSS and JavaScript. The main functionality of the MVP was the possibility for the client to create blog posts that would be assigned to different category pages, and website users could choose which category posts they would like to receive on their email as newsletter. The blog functionality was achieved using WordPress capabilities in combination with custom PHP. However for the email subscription our agency developer used Subscribe2 plugin a pre-made paid solution.

Check out the results in the images below:

Skills

robotcritters design & wordpress development skills

Project Numbers

19

Pages designed

3

Plugin integrated

91+

Goole Speed Score

Feedback

"Petro was very professional, got the tasks done and communicated well in a regular and timely manner. I would hire Petro again. Thanks for the great work! "

Stephen Field, Canada

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Waterfall Drops

Branding, Pitch-Deck & Landing Page Design for Start-up

waterfall drops Design for start-up laptop

What is the difference between doing a good vs. a great job? A good job is doing what the client asked within the set deadlines. But at Etcetera, we strive to do a great job - that is, solving the client's real problem.

Here is a case of design for start-up to show you what we mean by that.

What was the Problem?

A courageous Australian entrepreneur came up with the idea of an innovative product: 3d-printed smart waterfalls, personalized for each exterior. He had a technology, the idea of how it would be implemented, and a strong belief that it would work out. Despite all possible issues, he bravely jumped into the start-up world and needed a good team to help him to prepare things right. But when all you have for investors is a prototype, it isn't enough for the real pitch. The client had a problem because they needed to package his idea in a way that would allow raising funds.

So, our designer created everything that's needed to solve it:

  • branding (logo, logo guides, and entire brand book)
  • pitch deck – the client prepared the content & required numbers, so only a good design was needed
  • landing design for Wix. 

Scroll down to see how the design for start-up turned out.

Skills

waterfall drops skills

Project Numbers

20

Pitch Deck Slides

30

Hours

0

Edits to the designs

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FIG Website

Design & Development

fig website laptop

FIG is a US food tech start-up. They developed an application allowing people with special diets or allergies to easily find food they can safely eat. They are launching marketing efforts for the app, so they needed a cool, engaging FIG website to attract and convert new users.

FIG aims to make a life for people with special food requirements simple. In line with this, they also wanted a simple website according to already created designs. The Etcetera team helped them achieve that goal beautifully by solving even the complicated challenges with a clean and easy solution.

FIG Website Design

  • Their designs were missing a few pages that would automatically generate content for users according to the particular promotion campaign. Our designer Petro helped create a layout for those pages, insert relevant arts, adjust them to the changing content, and adapt those designs for mobile.

FIG Website Development

  • Eugene, the full-stack developer, working on the project, implemented all the designs. The website is built with WordPress so that it’s easy for the client to interact with it even without a developer. To increase the functionality of the CMS, Eugene used a custom fields plugin, as well as PHP templates and JS (jquery, GSAP) for sliders and animation.

  • Eugene developed a plugin for the website that will connect with FIG’s food database via API. Additionally, he connected with Twillio API to send SMS messages.

  • If you check our FIG website, you will see a lot of videos that make the page more engaging and interactive for the users. But this presented a major challenge for the development. Eugene had to make sure the videos were shown correctly on various devices and browsers, which have different protocols for videos. They also needed to load fast for better UX. After research and tests, we eventually found the best solution. Eugene solved the challenge by uploading all videos to the Vimeo server for faster loading time with HLS video streaming. All the images were moved to the AWS server for the same reason, so the pages load lightning fast even with so much heavy content.

FIG website design and development case is a great example that even things that look easy have complicated work in the background, allowing to achieve this simplicity. FIG makes food choices easy for people, but they had to create a huge database in the backend to make it possible. Etcetera helped them develop a website that would make it easy for the company to get more users. But as you see, solving the challenges that lead to it is only easy when you have a reliable, professional design and development partner.

Skills

fig website skills

Project Numbers

247

Hours of development

28

Hours of design

4

Months of work

Feedback

"Petro was communicative and did nice work"

Andrew Hollar, USA

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Bluuwash

Design & Development

It’s been a while since we showed you successful cases of Etcetera freelancers. Let us tell you about Bluuwash Design & Development. It’s a good example of teamwork that helped the client close all their needs with one partner. Working with Etcetera increased the turnaround of the result for them, made the communication more straightforward and productive than if they had separate freelancers working on all the tasks.

What were those tasks? Let’s dig into the details of Bluuwash design & development case.

The Bluuwash company sells washing strips that make everyday life easier and protect the environment. They needed to redesign a Shopify online store for laundry detergent and add new pages to the current site.

  1. Our talented web designer Anton created a modern and stylish design in line with the company branding. Look at the images in the carousel. The new homepage alone looks more engaging than the old blue background, don’t you think?

  2. The developer Serhii did a great job at finding the most efficient solutions to the client’s requests:

    • He integrated reviews with Stamped IO app.

    • Connected an e-mail automation tool to support Bluuwash marketing & sales efforts.

    • Integrated a Product Subscription App. Since the client is from Switzerland, his website did not support Shopify Payments, and all of the product subscription apps only work through Shopify Payments. But eventually, we found a solution with AAA Membership App that supports Stripe. It was a bit of a challenge to integrate and support this app, but Serhii has achieved all the terms and conditions that the client needed.

3. The last step of our cooperation was print design. Our brilliant designer Slava who is an expert in this kind of work (and now serves in the Ukrainian military) helped Bluuwash with a cool and bright package design.

Do you like this case? We just love it! So does the client.

Skills

Project Numbers

80

Web Design Hours

150

Web Development Hours

25

Print Design Hours

Feedback

"Very quick understanding of the tasks, exceptional design work and very efficient and effective communication. We highly appreciated working with Anton and would recommend him anytime."

Roman Staempfli, Switzerland

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Best Digital Banks

Web Design & ​WordPress Development

WordPress development case

A few months ago a client came to us in need of a website for their start-up. It’s called Best Digital Banks. You might think it bold to claim to be best in the company name?

Well, after we learned more about their dedication to letting people access all honest information about the best banks in one place, we thought it was really a great and valuable idea. So, we took on a task to create the best website for Best Digital Banks.

The first step was to pick a team: designer Andrew, developer Sergey, and project manager Elen were a perfect fit for the work scope because of their expertise and experience with similar projects.

The client wanted a simple, lightweight, and performant website making it easy to refer clients to the digital banks across 5 countries in Europe.

Web Design

Andrew, the designer, started by researching the user flow. Then he created wireframes, a sitemap, and a prototype. Later he developed the visual design and proceeded to test hypotheses based on the target audience experience. The final touches were animating UI elements and transitions. Andrew also helped to control the final result, so that the outcome looked exactly as nice as his designs.

WordPress Development

Sergey, the developer, created a custom adaptive theme for WordPress, using "Advanced Custom fields", Custom Post Types, and custom taxonomies. Thanks to all this, the website got a consistent 95+ Google PageSpeed Insights score, which is wonderful both for SEO performance, and the user experience.

Project Management

Elen, the manager, made sure that we achieved those remarkable results within the set timeline, coordinating the process between the freelancers and the client. She also kept consistent communication with the client because it was important for them to get regular updates about the progress of work.

Skills

дизайн & wordpress розробка скіли

Project Numbers

13

Hours of design

59

Hours of development

Feedback

"Working with Sergey was a great experience! He was quick to respond and very receptive to what we needed! The project ran very smoothly thanks to him. Great experience!"

Anna Panetta, Cyprus

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Coloryzer

Website Design & Development

Coloryzer laptop

At Etcetera, we love working with innovative tech companies that offer clients cool, unique, and modern solutions. Today we would like to tell you about one of such projects.

Ayxon-Dynamics develops measurements and analysis technologies. Their heart is the Coloryzer device, and Etcetera team helped them build a simple and intuitive website to represent its unique value proposition.

The clients had a clear idea of the goals for the website:

  1. People should realize the usefulness of the product right away.
  2. It needs to present complex information without being boring or too clean.
  3. The user experience should be fun and interactive.

Although, the goals for the promo website were clear, it was the task for our experts to bring all these requirements to reality. The challenge we had to solve was to make the design and development come together and work as one to make the client's vision live.

Here is how we did it:

  • Project manager Julia provided seamless communication with the client. She made sure we understood the requirements and targets and monitored work performance on time.
  • Designer Anton determined the best stylistic approach based on the product and its niche to create a responsive promo product website. The design lets aquarists, pond, and pool owners understand all the necessary information about the Coloryzer optical measuring device in an easy and engaging way.
  • Developer Stanislav implemented the design and applied a series of personalized solutions based on the client’s requirements, including:
    • Creating an additional page for Ph-test classifications.
    • Integrating the possibility of creating PDF files based on the designed page.
    • Configuring the theme with a built-in constructor to make it convenient for the client to easily change or add content.

The client will soon finish filling the website with content, and it will go live, ready to launch sales and conquer the market. Thank you for your trust, Ayxon-Dynamics. We were happy to help you realize your ideas into a functional website for Coloryzer.

Skills

Project Numbers

35

Hours spent on management

111

Hours spent on development

80

Hours spent on design

Feedback

"Anton helped us a lot to find the right vision for our website. Even though it was not always easy with us because we changed our mind quite often. The result looks great."

Grit Landsberg, Germany

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Dolce Violins

Website Design & Development

Dolce violins hero section in laptop

Today we want to tell you a story about the client, who brought challenge to Etcetera.

Dolce Violins sells premium instruments to artistic, creative musicians. UX is always important, but it was of particular essence considering the user persona for this kind of business. The target audience of Dolce Violins has a subtle understanding of style and high attention to detail. That is why an unorganized website that takes a long time to load significantly decreased conversions for Dolce.

When we started to work with Dolce Violins they had a very old and slow website. It had too many images of large size affecting the site performance. The images were also all of different sizes, which looked odd and gave an unfriendly user experience.

Etcetera's job was to combine modern and classic elements and create a fast user-friendly site.

We gathered a team of a project manager, a web designer, and a WordPress developer with the right skills to achieve the best results for such a project.

Our team had a lot to do:

  • We created a new design for the website, proposed new colors, and added modern visual elements.
  • Unified all the images and structured instruments by collections.
  • Improved the blog outline and the overall structure of the website.
  • We continue working now on developing rental and trial modes for Dolce and adding more improvements to make the UI even more beautiful.

Coupled with the clients marketing efforts, our new design and website performance gave amazing results. Dolce Violin traffic was 235 in May when we implemented the changes. Now it is over 1700 and growing.

Skills

dolce skills

Project Numbers

212

Hours spent

9

Months of work

100+

Instruments categorized

Feedback

"Vadym developed a new WordPress website which turned out great. He worked very hard to make the design come to life and did a great job teaching me the backend tools to update and add new pages to the site myself. I look forward to working more with Vadym on an ongoing website maintenance contract."

Moses Sedler, USA

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