VITAGUT

Design and Development on Shopify

In today’s world, having a website or a landing page is essential for businesses. One of Etcetera’s key tasks is creating and improving websites. Today, we’ll share one of our projects - developing a landing page for a new product.

This case study shows how we combined design and technical development to create an effective online tool for our client. We’ll take you through the process from the initial idea to the final product, demonstrating how the right approach can significantly enhance a brand's digital presence.

Our client, VITAGUT, specializes in probiotic products. Their goal is to improve consumers’ health through innovative probiotics.

The project began with the design phase. The client came to us with an idea presented in Canva. We conducted a brief and created the first style sample based on their mockup. After approval, we developed the full design, enhancing the logic and effectiveness of the initial concept. We removed some elements, added others, and created custom graphics (icons, infographics) to highlight the client’s unique selling propositions (USPs). A crucial part of the work was developing both the desktop and mobile versions of the site.

During the development phase, we implemented the design on the Shopify platform. Our team created a landing page optimized for conversion while ensuring easy management and scalability of the website.

As a result of our work, we achieved several key goals:

✔ Created a modern, clean design that fits the product’s context and brand style.

✔ Improved user experience through an optimized landing page structure.

✔ Effectively presented the product using custom graphics and infographics.

✔ Developed a responsive design that provides an excellent experience on all devices.

Our goal was to create an attractive and effective landing page that clearly conveyed the brand’s values and supported a successful product launch. We believe that our work will help VITAGUT achieve its mission faster and assist more people in improving their quality of life and health!

Skills

Project Numbers

Design hours

Development hours

100

Desktop Page speed score

Feedback

"We highly recommend Polina, Olena, Dmitrij and the rest of the team from Etcetera. Together, we managed to craft a beautiful, minimalistic one-page landing page for our new brand. The pricing was fair, communication was great, too and the delivery was fast."

Alexander Lisgaar