Etcetera Website

Design and Development

We are proud to announce that the Etcetera website is now live!

The website is the next logical step of the agency rebranding, that we've all been waiting for. A few months ago we updated our logo, and now we are launching a site where we can show our best expertise without any limitations from other platforms.

Etcetera is constantly growing. We are now a bigger team with more clients and higher-level projects. So, we would like to share this valuable experience with the world on our site. On Etcetera.com, you will find many cases, information about our values, goals, team, and blog posts.

This website is a result of wonderful cooperation within our team:

Our founder Denys was the leader of the process, setting the direction and providing his valuable advice;
Head of New Bizz Development Kristina invested her time to add strategic information about the agency, its goals and values;
Our designer Slava came up with a stylish appealing design for the website, that represents the brand identity he earlier created;
Developer Nazar made the website fast and efficient, implementing the design, and creating custom templates with Elementor;
Copywriter Liubov contributed content to the new website.

The case of creating our website is an excellent representation of Etcetera core values. We all showed great communication to avoid problems and solve bottlenecks. Everyone took their tasks with personal responsibility and showed their best expertise. It results in a sleek, modern website, that portrays our agency's competence, professionalism, and serves as a valuable source of information for all our partners.

Skills

Project Numbers

6

Months spent

5

People involved

7

Custom templates developed

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Swagger E-Commerce Website

Design & Development

Today we will show you a manly case.

Swagger is a Korean men’s grooming, fashion & lifestyle brand established in Seoul City in 2011. Their mission is to empower every man on the planet to feel fresh, sharp and confident. The founders of the brand draw inspiration from music and youth culture, which Etcetera designer wonderfully represented by the modern design of their website. It looks very cool and hip.

User Experience is utterly important for E-commerce to drive conversion. That is why, firstly, our designer Peter developed logical and convenient wireframes. They make it easy for the users to find all the necessary product details and complete the purchase by putting the CTAs just in the right places.

Then, based on client's references, Peter came up with a design style and colors. They look natural and neat, corresponding with the brand image that strives to use natural ingredients.

After the desktop and mobile designs were ready, our developer Stanislav implemented the website using Shopify. Stanislav worked on creating and editing sections, custom development of theme, and templates. The result is a fast and user-friendly website that allows users to enjoy their shopping experience an all devices.

Swagger is distributed among 13,000 retail outlets in Korea, and exports to 10+ countries. We believe, Etcetera helped them to create an excellent website, worthy of a global growing brand.

Skills

Project Numbers

49

Hours spent

2

Freelancers involved

Feedback

"Solid work by Stanislav. Quite knowledgeable and technical. Thanks!"

Wolf Media Digital, Spain

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Arena Data Consulting

Branding & Website Design

Arena Data Consulting partnered with Etcetera agency several years ago. It was a pleasure for us to help them grow over all these years, develop and adjust their corporate style & design according to the company's goals.

ADC focuses on expert assistance and analysis in connection with the digital channel and web analytics/marketing. Their target audience includes all types of online businesses. So, they wanted to reach them across many channels. That is why they needed more than just a regular freelancer to design a landing page. ADC struggled to find a reliable partner who would be able to help them deliver the right message and communicate their company value well. And this is exactly what Etcetera has become.

We were able to satisfy all the client's design needs, including:

Creating corporate style guidelines, memorable logo, and unique identity.
Designing a user-friendly, engaging landing page.
Implementing redesign of the website when the client’s company was ready to move to another level.
Producing many pieces of infographics, article illustrations, as well as email and icon design.

Do you believe a freelancer can become a true partner?

Skills

Project Numbers

71

Hours spent

10

Illustrations drawn

Feedback

Michael Fongen, Norway

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United AMG Partners

Website UX/UI Design

United AMG Partners Insurance Servicesis a premier full service insurance consulting firm. They provide stress-free management of their clients' employee benefits and business insurance to save them as much money as possible without sacrificing the richness of their benefits.

Etcetera team helped AMG Partners to create a trustworthy website design that evokes in their clients feelings of certainty, reliance, and confidence.

Petro, our UI/UX designer, developed wireframes that make it easy for the users to comprehend all the information that AMG has to convey to their potential clients.

After a few style iteration, the client decided to go with white and red theme. We believe, it is a great choice that brings associations of security and dignity.

Petro offered multiple improvements for the website:

A box with Google reviews and existing clients stands out to the users so that they get motivated to scroll down and discover more.
A responsive calculator shows prospective clients their possible savings and is fun to play with.
Creative icons enhance user experience.

Our illustrator Nika created original and modern illustrations for the hero section. They represent different companies from AMG's target audience and makes the user relate and think that this is a great solution specifically for his needs.

Skills

Project Numbers

4

Freelancers involved

6

Website pages designed

22

Illustrations drawn

Feedback

"We had great experience working with Petro Shevtsiv on a new modern design for our website. We had just basic wireframe and a concept in mind, but Petro was able to develop it into a high end modern design. He also recommended us an illustrator for drawings which turned out really good.

The process was very smooth and productive. Throughout the entire process communication was great, we were always in contact. Petro is very productive and often we saw results of our discussion the next day. As a result the design rapidly developed and went through countless improvements.

One of the key qualities of Petro is attention to details. He gave us pixel perfect design with consistent spacing, gradients, shadows and other elements on all the pages.

Overall Petro is a five star professional designer with professional to the point approach. I really enjoyed working with him and looking forward to new design projects.
Thank you!"

Michael Gudkov, USA

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Email Marketing Solution

Web Application Design

Did you know that $1 spent on email marketing can bring an average return of $42? This is especially important for e-commerce websites. But creating well-personalized emails with many products is hard. That is why our client was looking to make a modular email growth and marketing toolkit for e-commerce stores.

Our team designers helped create a simple, customizable solution that allowed stores to maximize their email ROI. Here is how:

Our UX designer developed wireframes for the future web app based on the client’s references, content, and style guidelines.
We chose UI Design Elements (typography and colours) that would fit the use case.
Our UI designer created a clear and modern design for all the app elements.

The dashboard gives users a general overview of data, focusing their attention on the most crucial things. Dashboard design allows easily comprehending the whole picture.

Contact segments & analytics enables the users to create email sequences. Each customer action can trigger a continuous and personalized communication leading to a transaction. This is the working tool of the app, where the actions happen. That is why the designer made it pleasant and easy to use on a day-to-day basis.

Popups and landing page setup let the users quickly adjust their settings and preferences. The design is very intuitive and logical for the users' convenience.

Skills

Project Numbers

3

Weeks spent

17

Screens designed

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Confidence Logistics

Logo & Landing Page Design

Confidence. The feeling or belief that one can have faith in or rely on someone or something.

This is exactly the feeling you want to have about your partners, right? Our designer had a tough task - to design a landing page and brand identity for a logistics company that would facilitate the feeling of confidence in prospective customers.

Confidence Logistics provides transportation for bulky goods. As a new company, their goal was to attract clients and create a reliable brand image. What is a better way to do that than with an assertive and appealing landing page design.

Before the landing page, we started with a unique brand identity to represent the company’s positioning. We went through several iterations before reaching the final logo. It is simple, yet very professional.
Apart from the logo, we also chose the colours, fonts and other elements to use for the marketing collaterals, and even a truck. After all, this is a logistics company.
The first step of designing the landing page is to make wireframes. They establish a hierarchy of content on the page and make it easy for the users to comprehend the information.
Each block of the landing page delivers valuable information. So, we carefully structured them and separated them visually from one another with colours and design.
Bright concise icons draw the attention of the users to the most important benefits.
Besides desktop, we created a mobile adaptive design for a perfect user experience on all devices.

Would you trust this company with your bulky ugly freight?

Skills

Project Numbers

18

Hours spent

2

Stages of logo revisions

Feedback

James Millington, USA

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Unik Media Group

Landing Page Design

What kind of projects do you like most?

If you are answering this question at a job interview, the correct answer would probably be "challenging, demanding, and sophisticated". But let's be honest! We all enjoy working on straightforward tasks once in a while. It is nice and fulfilling to forget about solving hard issues and simply do the job well.

We understand, that as a client, you also want the project to run smoothly and easily. Right?

Today we would like to share with you a case, that was a piece of cake both for the freelancer and the client.
Unik Media Group provides Digital Marketing Solutions for their clients. They needed a modern, stylish design for their landing page that would attract new customers and show them client's professionalism and value proposition. To achieve this, our designer applied his expert knowledge in web design, graphic design, and photo/image retouch. The result turned out wonderfully. It is bright and colorful, but at the same time clear and to-the-point. Don't you think so?

Everyone liked the outcome and enjoyed the process. It sounds simple, but we are actually proud that this is how many of our projects are done. Simply, effectively and successfully.

Skills

Project Numbers

15

Hours worked

1

Round of revisions

5

Page blocks

Feedback

"Anton is incredibly talented and our go-to designer for landing pages. His work is always a pleasure to review and accept."

Kristina Melnichuk, USA

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ShelfSet

Mobile Design, Web Design, and Development

Let us share with you one project we did with ShelfSet on mobile design, web design & development.

ShelfSet created a solution enabling beverage related businesses to maximize operational efficiency and costs. Before, such software was only affordable for large corporation, leaving small businesses with manual records. This made it hard for small breweries and soft drink manufacturers to compete for their market share. ShelfSet is helping them to do so, and we are happy Etcetera could be a part of it.

While ShelfSet does tracking, analysis, and reporting – all in one, Etcetera, tried to be an all-in-one partner for them. We worked together on many aspects of the process, from creating user stories to design and development.

Here is a list of tasks we performed:

Designing a mobile app, web admin for the user, as well as web admin for product and user management.
Development of primary development documentation.
Product architecture design
Implementation and development. We enabled communication between the mobile app, databases, and admin panels.

It was a creative and challenging project. We hope to continue working with this client.

Skills

Project Numbers

4

Freelancers involved

10

Months of cooperation

741

Hours worked

Feedback

"Kristina has a great sense for product management and agile process. She also works with a great team of designers and developers that do top notch work. Would definitely work with her and her team again!"

Tom Belote, USA

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Offspring

Website Design and Development

Etcetera considers our clients to be partners.

Today, we would like to share a story with you about a partner we have been working with for 3.5 years - Offspring .

Project in numbers:

13 freelancers + 2 managers involved;
860 hours billed;
50 illustrations drawn of the animals in different poses (check out how cute they are on the images);
Front-end developers used HTML5, CSS3, Javascript, API, Bootstrap, jQuery, ES6 and Google Maps API;
Back-end skills included PHP, Booking, WordPress, SSL Certificated configuration and Domains configuration.

During these three and a half years, our team has done a lot of work for the project.

Developed logo design and brand identity;
Redesigned the website and developed it from scratch;
Created a custom theme for WordPress;
Enabled online registration for the visitors;
Designed brochures, business cards, banners, and even a window display.

Now we are working on increasing the functionality and designing new pages. The client needs all doctors to have their own online accounts where they will have access to the patients' forms and data. We hope to do a lot more fun and meaningful work together with Offspring!

Skills

Project Numbers

860

Hours worked

15

Team members involved

50

Illustrations drawn

Feedback

"Hard worker, good communicator, wonderful creativity!"

Jeremy Rajanayagam, Australia

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Bcomp Website Redesign

& WordPress Development

Etcetera believes in providing value to our customers. That is why we especially like working with companies, which provide value themselves. To illustrate it today, we want to share such a case with you - Bcomp website redesign and WordPress development.

Bcomp manufactures solutions for large-scale mobility. For instance, they enable exceptional weight- and plastic reduction. While improving crash behaviour, it allows for novel design opportunities.

At first, the customer needed to redesign their old website. Simultaneously, they also wanted to move it from the old platform to WordPress. Also, they wished to be able to edit and add new pages themselves. To achieve this, our team created an adaptive theme and a few custom templates inside this theme. In order to do it, we used ACF PRO plugin, Gutenberg and Elementor builder.

Because of Bcomp's specific B2B market, they had unique requirements for the new website. For this reason, Etcetera designed a responsive custom theme. In addition, our goal was to convey information easily and informatively. However, we needed to avoid overloading the site with technical details.
So, you can see designs in the post pictures. Do you think we were able to achieve this goal?

As the result, the client was very happy with their new website. Especially, they valued the communication and reliability of the team.

Bcomp Website Redesign Screenshots

Bcomp Website Redesign In Numbers

13

Pages designed

7

Freelancers involved

20

Months of cooperation

Skills

Feedback

"It was a pleasure working with Kristina!
Responsible, reliable and available, she perfectly coordinated the project by suggesting solutions while listening to our needs. So, you can't go wrong with her!."

Flurin Efinger, Switzerland

More Cases

Brand Style Guide Design Premium Kiln Dried Firewood Company

A complete Brand Style Guide for Premium Kiln Dried Firewood Company — building all other visual elements from scratch.

Website Redesign and Development on Gutenberg, WordPress

A new digital home for ChiNorClimate — a Norwegian-Chinese initiative advancing climate research and cooperation.

Snow Fox Partners Website Redesign and Development

Redesigned Snow Fox Partners' website with modern design, improved UX, and 99 PageSpeed score using WordPress Gutenberg.

Design and Development on Shopify

Created a responsive Shopify landing page for VITAGUT with custom design, optimized user experience, and high conversion rates

10th Anniversary Business Achievements: Our Journey and Future

Celebrating 10 years of business achievements! Reflecting on our journey, key milestones, and standout projects that define our succes

Website Design Improvement and Shopify Development for Halos

Website Design Improvement and Shopify Development for Halos: Learn about one of the latest success cases from Etcetera!

Redesign & WordPress Development for Next Level Communication

Read a story of our old client, who came back after 2 years with their redesign and development needs when their company reached a new level

Rebranding for Andy Arts

Branding is not just picking a pretty style and drawing a nice logo. Each element of the brand should have meaning. Here is how we create it.

Neon Glitch: WordPress & WooCommerce Development

Do you believe that FAST cannot equal to QUALITY? This WordPress & WooCommerce Development case will prove you wrong!

Manifestly: Design, SEO Copywriting & Development

Today we would like to tell you about Design, SEO Copywriting & Development for Manifestly, and show the results you can actually see.

AskInvest: branding, pitch deck, and website design.

Here is an example of branding, pitch deck, and website design - everything the client needed for the launch of the start-up.

RobotCritters: Branding, Design & WordPress Development

RobotCritters is an enthusiast blog about futuristic technologies. Check how we implemented it with Branding, Design & WordPress Development