Swagger E-Commerce Website

Design & Development

swagger laptop

Today we will show you a manly case.

Swagger is a Korean men’s grooming, fashion & lifestyle brand established in Seoul City in 2011. Their mission is to empower every man on the planet to feel fresh, sharp and confident. The founders of the brand draw inspiration from music and youth culture, which Etcetera designer wonderfully represented by the modern design of their website. It looks very cool and hip.

User Experience is utterly important for E-commerce to drive conversion. That is why, firstly, our designer Peter developed logical and convenient wireframes. They make it easy for the users to find all the necessary product details and complete the purchase by putting the CTAs just in the right places.

Then, based on client's references, Peter came up with a design style and colors. They look natural and neat, corresponding with the brand image that strives to use natural ingredients.

After the desktop and mobile designs were ready, our developer Stanislav implemented the website using Shopify. Stanislav worked on creating and editing sections, custom development of theme, and templates. The result is a fast and user-friendly website that allows users to enjoy their shopping experience an all devices.

Swagger is distributed among 13,000 retail outlets in Korea, and exports to 10+ countries. We believe, Etcetera helped them to create an excellent website, worthy of a global growing brand.


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"Solid work by Stanislav. Quite knowledgeable and technical. Thanks!"

Wolf Media Digital, Spain

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